Chap. 6
Terms
Chapter 6 Terms
Chapter 6 & 7 terms
Chapter 7 Terms
Marketing Facts.
YOU NEED TO KNOW!
100
A driving force that causes a person to take action to satisfy specific needs
What is Motive
100
A learned tendency to respond consistently toward a given object
What is Attitude
100
A mode of living as identified by a person’s activities, interest and opinions.
What is Lifestyle
100
A cooperative agreement between business firms.
What is Strategic Alliance.
100
This is the processes individuals use when making a purchase decision
What is consumer behavior
200
An organized pattern of knowledge that an individual holds as true about his/her world.
What is Belief
200
Result of an imbalance between actual and desired states.
What is Need Recognition
200
The demand for business products.
What is Derived Demand.
200
The demand for two or more items used together in a final product.
What is Joint Demand.
200
A television commercial for a Honda S2000 that makes you want to test drive one is an example of this kind of stimulus?
What is External Stimulus
300
How consumers perceive themselves in terms of attitudes, perceptions, beliefs, and self–evaluations.
What is Self Concept.
300
The process whereby a consumer notices certain stimuli and ignores others.
What is Selective Exposure.
300
The process by which people select, organize, and interpret stimuli into a meaningful and coherent picture.
What is Perception
300
A situation in which the purchaser reorders the same goods or services without looking for new information or investigating other suppliers.
What is Straight Rebuy
300
Business marketing goods and services are not used for this...
What is used for personal consumption
400
The amount of time and effort a buyer invests in the search, evaluation, and decision process of consumer behavior.
What is Involvement.
400
The type of decision making exhibited by consumers buying frequently purchased, low-cost goods and services; requires little search and decision time.
What is Routine Response Behavior
400
A situation where the purchaser wants some change in the original good or service.
What is a Modified Rebuy
400
The practice of business purchasers choosing to buy from their own customers.
What is Reciprocity.
400
The first two (2) digits of a NAICS code designate...
What is Agriculture and/or manufacturing
500
As children we believe in Santa Claus, but as we grow older we know that Santa does not exist but we want to continue to believe in him because we enjoy the feelings that come with that belief. This is an example of........
What is Selective Distortion.
500
Jello-gelatin creating Jello pudding pops is an example of this...
What is a Brand Extention.
500
General Electric, Universal Pictures, Metlife and NBC is a losely based example of this.
What is Keiretsu
500
The main supplier of fish to local restaurants is, Charter Fishing Company. The announce that they are now offering crabs to area restaurants. If the restaurants choose to add the crabs to their regular fish order this would be an example of ..............?
What is a Modified Rebuy
500
These are the four major categories of customers in business marketing.
What are Producers, Resellers, Government and Institutions.
M
e
n
u