Chap. 6
Terms
Chapter 6 Terms
Chapter 7 terms (MAYBE NOT YOUR DEFINITION)
Test Questions (could be a term - not your def. for sure)
Marketing Facts.
YOU NEED TO KNOW!
100
The process by which people select, organize, and interpret stimuli into a meaningful and coherent picture.
What is Perception
100
A learned tendency to respond consistently toward a given object
What is Attitude
100
A cooperative agreement between business firms.
What is Strategic Allience
100
This is the processes individuals use when making a purchase decision
What is Consumer Behavior
100
How many seconds are there in a year?
What is 12...Jan. 2nd, Feb 2nd, etc.
200
An organized pattern of knowledge that an individual holds as true about his/her world.
What is Belief
200
Result of an imbalance between actual and desired states.
What is Need Recognition
200
The demand for business products.
What is Derived Demand.
200
A television commercial for a Honda S2000 that makes you want to test drive one is an example of this kind of stimulus?
What is External Stimulus
200
What has 4 eyes but can’t see?
What is Mississippi
300
A process whereby a consumer remembers only that information that supports his or her personal beliefs.
What is selective retention.
300
The process whereby a consumer notices certain stimuli and ignores others.
What is Selective Exposure.
300
The marketing of goods and services to individuals and organizations for purposes other than personal consumption.
What is Business Marketing
300
Business marketing goods and services are not used for this...(It is what separates Business products from consumer products)
What is Personal Consumption
300
In a one-story pink house, there was a pink person, a pink cat, a pink fish, a pink computer, a pink chair, a pink table, a pink telephone, a pink shower– everything was pink! What color were the stairs?
What is No color...there weren't any stairs..remember I said it was a one story house.
400
The enduring belief that a specific mode of conduct is personally or socially preferable to another mode.
What is Value
400
The type of decision making exhibited by consumers buying frequently purchased, low-cost goods and services; requires little search and decision time.
What is Routine Response Behavior
400
The practice of business purchasers choosing to buy from their own customers.
What is Reciprocity.
400
OEM stands for ......
What is original equipment manufacturer.
400
Which weighs more...a pound of feathers or a pound of bricks
What is Neither...(they both weight a pound). HA!
500
As children we believe in Santa Claus, but as we grow older we know that Santa does not exist but we want to continue to believe in him because we enjoy the feelings that come with that belief. This is an example of........
What is Selective Distortion.
500
Jello-gelatin creating Jello pudding pops is an example of this...
What is a Brand Extention.
500
General Electric, Universal Pictures, Metlife and NBC is a losely based example of this.
What is Keiretsu
500
These are the four major categories of customers in business marketing.
What are Producers, Resellers, Government and Institutions.
500
Jack rode into town on Friday and rode out 2 days later on Friday. How can that be possible?
What is because Friday was his horse's name.
M
e
n
u