Chapter 6 Terms
Chapter 7 Terms & One you may not know...but should.
Chapter 6 & 7 Terms & a riddle :)
Chapter 6 & 7 Terms & Questions
from Test & a riddle
Marketing Facts.
YOU NEED TO KNOW! AND ONE YA DON'T...
100
FIRST STEP IN PURCHASING PROCESS
What is NEED RECOGNITION
100
The demand for business products
What is Derived Demand
100
A situation requiring the purchase of a product for the first time.
What is New Buy.
100
This is the single largest consumer/customer in the World
What is the U.S. Federal Government.
100
This is the largest Retailer in the World
What is WAL-MART
200
What triggers your senses
What is Stimulus
200
The demand for two or more items used together in a final product.
What is Joint Demand
200
A mode of living as identified by a person's activities, interests and opinions.
What is Lifestyle
200
When one product puts its brand name on several products.
What is Brand Extensions.
200
What is Santa's favorite dish at a Mexican Restaurant
What is Chimney Chongas....YUMMY!
300
A learned tendency to respond consistently toward a given object.
What is Attitude
300
The practice of business purchasers choosing to buy from their own customers.
What is Reciprocity - .
300
A way of organizing and grouping the consistencies of an individual's reactions to situations.
What is Personality
300
Who delivers the Christmas presents to the doggies of the World?
Who is Santa Paws - Bow Wow....Oh, come on, that was funny.
300
This is A group of brands, resulting from an information search, from which a buyer can choose.
What is an Evoked Set
400
The enduring belief that a specific mode of conduct is personally or socially preferable to another mode of conduct. (HINT...it's not culture).
What is Value.
400
A cooperative agreement between business firms
What is Strategic allience
400
A process whereby a consumer changes or distorts information that conflicts with his or her feelings or beliefs.
What is Selective Distortion.
400
If consumer behavior is not understood, the marketer will have a difficult time creating this...
What is the Marketing Mix.
400
Two (2) digit code used for industry classification
What is NAICS (North American Industry Classification)
500
The process whereby a consumer notices certain stimuli and ignores others.
What is Selective Exposure
500
A network of interlocking corporate affiliates. (HINT - Toyota is considered to be the Masters of this technique)
What is Keirsetsu
500
A monkey, a squirrel, and a bird are racing to the top of a coconut tree. Who will get the banana first, the monkey, the squirrel, or the bird?
What is "None of Them" Coconut trees don't have Bananas. LOL LOL, he he ho ho
500
Inner tension that a consumer experiences after recognizing an inconsistency behavior and values or opinions.
What is Cognitive Dissonance
500
These are the four major categories of customers in business marketing.
What are Producers, Resellers, Government and Institutions.
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