Personas
Mental Health Space History
Partnerships
Product
Hodge Podge
100

This role is usually the decision maker in the mid market segment

What is Director/Manager of total rewards


100

The first competitor in the mental health technology space

What is Ginger

100

If there is one thing that you do when talking to a consultant, it is....?

What is making their needs the focus of the conversation

100

What are the three colors for mental health wellness and what do they correlate to?

What is red (crisis), yellow (moderate), and green (healthy)

100

What is one of the many primary differentiators of the Modern Health platform?

Multimodality, clinically based focus, coaching and therapy, progressive wellness assesment

200

This regionally based role is often a champion/influencer in the Strategic or Enterprise Segment

What is EMEA/APAC/LAD benefits coordinator

200

This competitor launched a primarily text chat solution in the mental health space

What is BetterUp
200

What percentage of employee budget is spent on benefits?

What is 31 percent of their budget
200
How many Modern Health sessions do new hires get?

What is 15 coaching, 10 therapy 

200
When was Modern Health founded?

What is 2017

300

This segment struggles with low employee engagement and low budget availabilty

What is Mid Market

300

These traditional mental health solutions were founded ____ in response to _____

1930s/and or WWII and substance abuse or alcohol issues


300
When are the majority of the consultant deals completed?

Q4

300

Slated for launch later this year, ____ will make the customer experience of our platform much easier

What is Self-demo
300

What is the percentage of people that choose group therapy when asked?

What is 56 percent

400

As a result of the changing macroeconomic environment, we are seeing an increase in this persona in the sales cycle

CFO (Chief Financial Officer)

400

This competitor was founded by a Meta Employee

Lyra

400

What are the three stages of a consultant relationship?

Traction, Structure, and Prioritization

400

Modern Health's _________ care model recommends the best starting point for each client based on their _____ needs

What is multimodal, current

400

What institution certifies our coaches?

What is the international coaching federation (ICF)

500

This segment has complex expectations of the Modern Health Roadmap

What is the Strategic segment

500

The care model for this competitor aligns closest with Modern Health's care model 

What is Spring Health 

500

Who completes a consultant initiated opportunity

What is the Account Executive

500

What are the five beliefs rolled out this year? (List three)

What are:

1. Workforce mental health is costing employers more than ever before

2. Traditional Solutions fail most people 

3. Defaulting to a single care path is the wrong approach 

4.Mental Health is an organizational effort 

5.There are no shortcuts in servicing a global population 

500

Who is the founder of Modern Health?

What is Alyson Watson

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