FutureBrand Perceptions
Is defined as the combination of characteristics or qualities that form an individual's (or the non-profit’s) distinctive character.
What is "personality."
The exchange between buyer and seller must convey __________.
What is value.
Elements of strategic social media marketing: A holistic framework was written by three researchers and published by the Journal of Business Research.
What is legit.
The global luxury market is in the billions, trillions or quadrillions.
What is trillions. (and still growing)
The foundation of the social media marketing framework relies on how many components?
What is five (5).
Vision
Mission
Goals
Culture
Resources
Has products and/or services that people value MORE than competitors.
What is "price premium."
An organization wide commitment to researching and responding to customer needs
What is market orientation.
Market orientation is linked to new product innovation by developing a strategic focus to explore and develop new products to serve target markets
The article was accepted for publication on May 6, 2020.
What is whacked.
May 6, 2016.
The global luxury market tracked by Bain & Company comprises "X" segments.
What is nine (9) segments.
1) Cars, 2) personal luxury goods, 3) luxury hospitality, 4) fine wines and spirits, 5) gourmet food and fine dining, 6) high-end furniture and housewares, 7) fine art, 8) private jets and yachts, and 9) luxury cruises.
At the heart of the SMM framework is _______.
What is the "firm."
Creates products and/or services that are genuinely useful.
What is "authenticity."
When creating a ________ strategy, the use of metrics helps marketing professionals understand who is reading the content and when?
What is content.
Metrics may also enhance the overall marketing strategy.
Understanding the role of social media in the context of marketing is critical for both researchers and managers.
What is legit.
The new frontier of tomorrow’s luxury market is part of what generational cohort?
According to the framework, the opposite of Defender is _________.
What is "Explorer."
Contributes to people’s (i.e., community, societal) state of being comfortable, healthy or happy.
What is "wellbeing."
Using information about customers to create marketing strategies that develop and sustain desirable customer relationships.
What is Customer Relationship Management.
Daily Double
Daily Double
The Team may wager up to 800 points.
If the team answers correctly + "X" amount.
If the team answers incorrectly - "X" amount.
Team can not pass this question.
What two considerations will evolve from being a must-have to being a lever to truly transform the business.
What is 1) corporate and 2) social responsibility?
According to the framework the opposite of Hierarchies is ________.
What is "Networks."
Has strong ideas and principles.
What is "thought leadership."
Marketing activities make up "X" percent of all civilian work performed in the United States.
(Answer must be within +/-10%.)
What is 29%.
...25 to 33...
The SMM article is designed to answer three research questions.
What is whacked.
2 questions: 1) How is strategic social media marketing defined and conceptualized? and 2) What factors demand consideration when constructing an organization's social media marketing strategy?
Social responsibility remains top of mind for luxury customers and encompasses more than just environmental impact: "X" percent of luxury customers say they prefer brands that are socially responsible...
(Answer must be within +/-10%.)
What is 80%.
Daily Double
Daily Double
The Team may wager up to 1000 points.
If the team answers correctly + "X" amount.
If the team answers incorrectly - "X" amount.
Team can not pass this question.