Subject Line
Subject lines are standard in what?
What are memos?
You want the reader to view your policy and organization like this?
What is positivity?
What should you do immediately when writing informative and positive messages?
What is share good news?
These should be sent promptly and sound sincere.
What are "thank-you notes"?
What type of messages should you expect an audience to be pleased or have a neutral stance?
What is Informative and Positive Messages?
Subject lines need to be specific enough to stand out, but still do what?
What is convey the message?
When presenting reader benefits, be sure to present advantages to this person.
Who is the reader?
Not every message will have this.
What is have all the elements of the pattern?
When should you acknowledge resolution in the first sentence?
What is response to a customer complaint?
What do you want to build toward the information you are presenting?
What is positive attitude? (or goodwill)
Subject lines should be this length.
What are less than 10 words?
Presenting factual information only is an example of this.
What is not needing reader benefits?
This step of the pattern is most needed with informative memos.
What is explain any reader benefits?
This includes people who were present, topics of discussion, decisions made.
What are summaries?
Good news should be?
What is highlighted?
If you can't be both specific and concise, you should be this.
What is specific?
Sales promotion in an informative or positive message should be this.
What is low-key?
The patterns of organization will help in how many situations for businesses?
What is 70% to 90%?
This type of message could start with “As we discussed on the phone today…”.
What is confirmation?
What should you not do when making adjustments and responses to complaints?
What is not talking about your decision making?
A subject line should meet these three criteria.
What are specific, concise and appropriate?
Reader benefits are the hardest to develop when doing this.
What is announcing policies?
Although this pattern is set in stone, for the most part, you can also do this.
What is modify the pattern?
Transmittals tell what is being sent, summarize main points, indicate special information, AND this.
What is to be done next?
What does the acronym PAIBOC Stand for?
What is Purpose, Audience, Information, Benefits, Objections, Context?