Chapter 5
The statistical method of representing an audience's demographics
What is a variable
Language that assumes the heterosexual orientation of the audience
What is heterosexist language?
Speech is made up on the spot, without preparation or notes
What is impromptu?
Truth+timing=
what is laughter
A humorous statement that appears to come spontaneously, but really reflects the speaker’s subconscious
What is Freudian Slip?
A tool used to gauge the depth of the audience's beliefs and values
What is Likert-type testing
The repetition of the initial sounds of words
What is alliteration?
Speech is written, committed to memory, and delivered word-for-word
What is memorized style?
Difference between satire and sarcasm
What is Satire is targeted and sarcasm is tone
“As we all know . . .” is an example of . . .
What is finessing the obvious?
The belief that your culture is dominant compared to others
What is ethnocentricity
Phrases or expressions that have lost rhetorical power from overuse
What are clichés?
Speech that is prepared and rehearsed but delivered using keynotes or brief notes
What is extemporaneous?
Comic timing
Line breaks, short sentences, and blank spaces
A speech that represents the essential or common theme of a convention, conference, or other large gathering
What is keynote?
A form of an analysis involving inductive reasoning
What is inference
The use of contrasting statements to make a rhetorical point
What is antithesis?
The original form of the manuscript before teleprompters existed
What is handwritten or hand-lettered cue cards held near the camera lens?
Define punching up
when you do not insult someone when making a joke
Humor that is critical, or makes fun of something often political
What is satire?
Being singularly exceptional in a given topic and knowledge to provide the audience
What is uniqueness
Specialized language of a group or profession
What is jargon?
Why the president's speech has to be "impeccably phrased"?
What is because every word reflects national policy, international relationships, and is heavily scrutinized by the press?
Common personas
what is The Underachiever, The Know-It-All, The Absurdist, The Innocent, and The Dark Realist
Ceremonial discourse: speech or writing that praises or blames (someone or something)
What is epideictic?