Media messaging
This theory speaks to the influence of how information is presented on individuals' choices
What is framing theory?
What is strategic conversation?
Conversations between leaders where you are not just exchanging information but the purpose is to change behaviors or attitudes of others in a desired way
A funny video, image, or text that is copied and shared on social media
meme
This social media platform has the greatest number of monthly users globally (as of January, 2022)
What is Facebook?
What is email address and/or subject line?
True or false: Messages that don't align with someone's frames tend to stand out more and have a bigger impact
False: Messages that are consistent with consumers' frames reinforce, while those that are inconsistent are readily ignored
True or false: If conflict is present in policy conversations, it is an indicator that the communication is ineffective
False: Conflict is natural and often times inevitable in communication about policy.
The concentration of ownership of news sources into fewer companies
What is media consolidation?
Maximum length of an Instagram video
What is 60 seconds (up from 15 seconds in 2018)
These provide quick and easily understood summaries of your policy issue to enhance buy-in.
What are talking points?
The social media campaign shown in the lecture (#FCKHIV) was an example of framing for [blank]?
What is framing for access?
For what purpose might someone use the Tretler Cloud Model?
To understand other views on the matter of interest as a way of assessing the strategic environment.
The definition of mass communication contains what two components?
What is (1) the imparting or exchanging of information (content) on a large scale to a wide range of people, and (2) the process of extensive circulation of information?
Which social media platform has the second largest number of users globally?
What is YouTube?
This is a person, group, or organization involved in or affected by a course of action
What is a stakeholder?
Using stories and narratives, which help to personalize an issue, are examples of what?
What is framing for content?
Before engaging in a strategic conversation, what are two steps you should take to prepare?
(Identify your interests, the interests of the other party, clearly state, define and stay focused on your goal, Consider how you will frame the issue, etc.)
A community, either rural or urban, with limited access to the sort of credible and comprehensive news and information that feeds democracy at the grassroots level.
What is the fastest growing social media platform in the US today?
What is TikTok, YouTube, or Reddit?
According to Krishna and Thompson (2017), vaccine hesitancy and the continuum between vaccine acceptance and refusal are examples of the function of what?
What is health misinformation?
From the book or the lecture, name two steps you can take to analyze media communication
What is (Check sources and facts, consider who is creating the message, what methods are used to communicate the message, is the information accurate/complete/balanced)?
In the context of negotiation, what is a "walk away" alternative?
What is the option you have before negotiation that if things don't go well, you have a course of action you can live with?
Media capital - or the notion of capital as it relates to the media domain - could be defined in this way? (HINT: Media 2070 discusses this concept on their website)
What is the social and financial resources needed to tell one's own stories from ideation to distribution?
According to data collected by the Pew Research Center in 2021, what social media platform shows the biggest difference in usage between men and women?
What is Pinterest?
What are the three key questions you're aiming to answer with talking points?
(1) What's the issue, (2) Why should I care? (3) What do you want me to do about it?