A: Decision Making I
Consumers are continually making _____ that are meant to solve problems
What are Decisions?
This decision-making perspective assumes that human beings are rational creatures who carefully consider their decisions
What is the Rational decision-making perspective?
The perceived favorable results derived from a particular feature
What are Benefits?
This type of influence refers to temporary factors that relate to a situation that can impact a consumer’s purchase decision
What is Situational Influence?
Goods that are typically inexpensive and usually consumed relatively quickly
What are Nondurable Goods?
A personal assessment of the net worth one obtains from making a purchase
What is Value?
The _____ decision-making approach usually occurs when consumers just select a product based on habit/routine
What is Habitual?
The performance characteristics of an object
What are Features?
________ rationality is the idea that consumers attempt to act rationally within their information-processing constraints
What is Bounded Rationality?
Goods that are typically expensive and usually consumed over a long period of time
What are Durable Goods?
When consumers engage in this type of decision making, they move diligently through various problem-solving activities to search for the best info to help them reach a decision
What is the Extended decision-making approach?
The ________ set consists of alternatives considered acceptable for further consideration in decision making
What is the Consideration Set?
_____ criteria (largely experiential) include emotional, symbolic, and subjective attributes/benefits associated with an alternative
What is Hedonic?
The attributes that are visually apparent and easily recognizable
What are Perceptual attributes?
The degree to which an object, person, place, or experience seems real, genuine, unique, and part of history or tradition
What is Authenticity?
This decision-making perspective assumes that consumer decisions are learned responses to environmental influences
What is the Behavioral Influence decision-making perspective?
The ____ set includes options that consumers don’t have strong feelings about (indifferent/neutral)
What is Inert?
_____-____ evaluation occurs when consumers evaluate products based on the overall feeling that is evoked by the alternative
What is Affect-Based?
The attitude-toward-the object (ATO) model represents this type of decision rule
What is the Compensatory rule?
A mild, negative affective reaction resulting from an unfavorable appraisal of a consumption outcome
What is consumer Dissatisfaction?
This type of search occurs when a consumer puts effort into finding info to solve an immediate problem
What is Prepurchase Search?
The ____ set includes options in the awareness set that consumers deem unacceptable
What is Inept?
_____-____ evaluation occurs when consumers evaluate alternatives across a set of attributes that are considered relevant to the purchase situation
What is Attribute-Based?
______________ rules allow consumers to simplify their thought processes
What is Noncompensatory?
The things unique to a time or place that can affect consumer decision making and the value received from consumption
What are Situational Influences?