MKC
Protection & Advance Directives
Marketing Channels
Packages
Miscellaneous
100
What does MKC stand for?
Marketing Key Code
100
__________ _________ is a spreadsheet list of all special MKC's, both expired & active.
Advanced Directives
100
What is a Marketing Channel?
The different avenues by which the NMC processes marketing stays.
100
Who activates and services mini-vacs?
customer service
100
What is a sampler?
trial membership
200
A MKC is a code that __________ a specific marketing package
identifies
200
How do you search in Advance Directives for a MKC?
Use ctrl+F on your keyboard and type in the MKC; then click on search.
200
What kind of package is given as a gift to guests when they tour?
a certificate
200
What does DDTR stand for?
Discover Diamond Travel Reward
200
What does an agent do if someone calls in to book their dates for a Events of a Lifetime (PCE in the MKC.)?
Either transfer the call to the Events of a Lifetime line or take a message.
300
What can an agent do with the MKC when a guest calls in?
Help identify the type of package they have.
300
It is very important to protect the __________ of the MKC by making sure it is ___________.
integrity, accurate
300
What does customer service do when an owner calls in and asks for their points?
We transfer them to The Club.
300
Name 2 types of minivacs.
DARNT, HOP4, NMCTNB
300
Who in customer service is allowed to handle a confirmation or verification call?
Only agents who have been specifically trained.
400
What does the MKC tell our computer system?
The kind of package being booked and what it is allowed to do.
400
Why are MKC's important? What do they do?
They help us to track which offers work or don't work for marketing.
400
Bounce backs can be sold to a guest for a ______ or ________ payment.
full, partial
400
What does NMO stand for and who are they sold to?
New Member Orientation and they are sold to new members only.
400
If a guest has an active sampler contract, they must __________ their points and __________ all stays before they can take advantage of a marketing package or a complimentary certificate.
exhaust, complete
500
Name 3 types of certificates and their MKC's serviced by customer service.
DRR - Diamond Relaxation Reward DDTR - Discover Diamond Travel Reward TAC - Travel Adventure Certificate
500
Using the Advance Directives, what kind of information will the MKC tell us?
The description of the package, the price, the number of days, if it is hooked and if any gifting applies.
500
What does customer service do when someone calls in to ask questions about their sampler?
Either take a message or transfer them directly to the sampler department.
500
What is the package name for a Bounce Back and who sells these packages?
Relax and Indulge and an OPC onsite.
500
What does an NMO tour do for owners?
It helps to educate new owners regarding their membership rules, terms, conditions and how to effectively use it.
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