MONITORING
Who we partner with to access PRINT content
What is LexisNexis?
What we use to create our monitoring searches
What is boolean logic?
Where we show the overall positive, neutral and negative breakout of coverage from the master search
What is Sentiment?
How a customer would use our total mentions widget
Our total mentions tracks the total number of mentions from one master search against the media you are monitoring for. A customer would use this to see specific mentions that they are able to click into and analyze each article for: impact, engagement, views, etc.
How we are talking during a demo
What is conversationally?
How online content is "monitored"
What is web crawlers?
The templates that we have available when building a new dashboard
What is Blank, Overview, Brand and Competitive?
Where we show the total readership of all the articles from the master search broken into media type.
What is Aggregate Readership?
How a customer would use our share of voice widget
A customer would use this to compare two master searches against each other to be able to view it in a donut or line graph. They can use this to compare: them with competitors, their own product names, etc.
How we would prep for the demo
- Review discovery notes and areas of specific concern for customer, think about where in our solution you will show how NGC3 can help them
- Map out those areas in a demo flow
- Build out a dashboard for them
How broadcast and podcast content is "monitored"
What is closed captions?
The widgets that you can click into to look closer at the data
What is all of them?
Where we compare impact of a topic written about on a specific webpage and how this could directly affect its search engine rating
What is Domain Authority?
How a customer would use our Key Messages widget
By being able to pull out keywords relevant to their company EX: product names, campaign names, phrases they are trying to track like "best for your money" etc.
How we would practice for the demo
- Practice finding specific articles
- Practice which widgets you may "edit" or "duplicate to create a moment of delight
- Practice where you may transition if demo-ing multiple products
What is Online, Print, Broadcast, Social and Podcasts
How we edit a widget to edit the search or create a new one
What is click on the three dots in the top right hand side of the widget
How we calculate data for Social Amplification
What is showing the number of times an article from the master search has been SHARED or INTERACTED with on social media?
EX: Likes, Comments, Shares, Tweets, Retweets, etc.
What challenges Analytics solves for our clients
- Being able to show ROI on their communication efforts
- Ability to gather insights on if their campaigns/communication strategies are effective or if they need to pivot
- Ability to get ahead of trends and crises
The types of questions we should be asking during a demo
- Discovery
EX: how are you currently gathering competitive intel?
- Confirming
EX: You mentioned X is that still important to you?
- Closing
EX: Based on what you saw today, is this a solution that fits for you?
What challenges Monitoring solves for our clients
- Understanding trends in media landscape
- Being able to monitor for any crises
- Able to comprehensively track for earned media
The two locations our searches and dashboards are located within the platform
Coverage > Saved Searches
Analytics > New Dashboards
How we pull articles for our Article List widget
What is by tagging articles from the master search?
Questions to ask customers to uncover a need for Monitoring & Analytics
- What goals do you have for your earned media program today?
- How do you track progress and success of your program and use this to drive results?
- How do you report out to executives today?
- How do you gather competitive intel today?
- What metrics are the most important to you today
- How are you looking at articles and finding coverage today?
When we show a client a feature that is relevant to a problem they stated that may make a client say "wow"
What is a moment of delight?