ABSOLUTE ACTIONS
FOUNDATIONAL QUESTIONS
PRODUCT KNOWLEDGE
BRAND HISTORY
STORYTELLING
100

A very "Moncler" way of greeting a client

What is "Beyond Hello"?

100

When a client advisor allows the client room to speak 80% of the time

What is ACTIVE LISTENING?

100

A common type of Matte Nylon

What is Nylon Technique?

100

The year Remo Ruffini acquired Moncler

What is 2003?

100

Asking a client if they are familiar with the brand is a great segway into this form of storytelling

What is Brand History?

200

An ANCHOR item, LINKED item & EXTRAORDINARY item

What is "Power of 3"?

200

Understanding if a client runs hot or cold

What is HEAT SENSITIVITY?

200

The ratio of down to feather in Moncler OTW

What is 90-10?

200

The French Alps town where the brand originated

What is Monestier-de-Clermont?

200

Completing a MINE course can help with this form of storytelling

What is Collection Inspiration?

300

A tool to OVERCOME client objections

What is PACT?

300

"Where are you heading?" is an example of asking this question

What is "Intended Use"?

300

The label for Moncler's down certification

What is DIST?
300

The location of the 1968 Winter Olympics

What is Grenoble?

300

A "Try On" Morning Brief can assist with this type of Storytelling

What is Personal Experience?

400

The elements of PROPER beverage service

What are a tray, napkin & glassware?

400

This topic ties back to a client's everyday activities

What is "Lifestyle"?

400

A "reinforcement grid" added into select nylon fabrics

What is "RIPSTOP"?

400

The location of the 1st Moncler retail store in the Americas

What is Aspen, CO?

400

Storytelling is a way to WHAT the client

What is ENGAGE?

500

With this tool, never have a "sold out moment"

What is CFS?

500

A recently added 6th Foundational Question topic

What is "Wellness"?

500

The 4 Collection Segments of Grenoble

What is High Performance, Performance & Style, Apres & Daynamic?

500

A menswear haute couture collaboration with Thom Browne

What is Gamme Bleu?

500

Training Major Morning Briefs can support this type of storytelling

What is Collection Inspiration?

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