A very "Moncler" way of greeting a client
What is "Beyond Hello"?
When a client advisor allows the client room to speak 80% of the time
What is ACTIVE LISTENING?
A common type of Matte Nylon
What is Nylon Technique?
The year Remo Ruffini acquired Moncler
What is 2003?
Asking a client if they are familiar with the brand is a great segway into this form of storytelling
What is Brand History?
An ANCHOR item, LINKED item & EXTRAORDINARY item
What is "Power of 3"?
Understanding if a client runs hot or cold
What is HEAT SENSITIVITY?
The ratio of down to feather in Moncler OTW
What is 90-10?
The French Alps town where the brand originated
What is Monestier-de-Clermont?
Completing a MINE course can help with this form of storytelling
What is Collection Inspiration?
A tool to OVERCOME client objections
What is PACT?
"Where are you heading?" is an example of asking this question
What is "Intended Use"?
The label for Moncler's down certification
The location of the 1968 Winter Olympics
What is Grenoble?
A "Try On" Morning Brief can assist with this type of Storytelling
What is Personal Experience?
The elements of PROPER beverage service
What are a tray, napkin & glassware?
This topic ties back to a client's everyday activities
What is "Lifestyle"?
A "reinforcement grid" added into select nylon fabrics
What is "RIPSTOP"?
The location of the 1st Moncler retail store in the Americas
What is Aspen, CO?
Storytelling is a way to WHAT the client
What is ENGAGE?
With this tool, never have a "sold out moment"
What is CFS?
A recently added 6th Foundational Question topic
What is "Wellness"?
The 4 Collection Segments of Grenoble
What is High Performance, Performance & Style, Apres & Daynamic?
A menswear haute couture collaboration with Thom Browne
What is Gamme Bleu?
Training Major Morning Briefs can support this type of storytelling
What is Collection Inspiration?