Vocabulary
SDK stands for this
Software Development Kit
Someone who shows ads in their game in exchange for revenue is referred to in the industry as this
Publisher
Someone who pays to acquire users is known as this
Advertiser(Performance advertiser)
Another name for Programmatic product is this
Exchange
Unity's HQ is in this city
San Francisco
The state capital of Louisiana
Baton Rouge
API is an acronym for this
Application Programming Interface
eCPM is calculated by...
money / impressions * 1000
Name 3 MMP's
Adjust, Appsflyer, Kochava, Tune, Singular
Name 3 DSP's
Liftoff, Moloco, Chartboost, etc
Unity's HQ used to be in this city
Copenhagen
The current Prime Minister of New Zealand
Jacinda Ardern
GDC is a conference in San Francisco which is an acronym for
Game Developers Conference
Mopub was recently acquired by Applovin, but their previous owner was this company
When s2s attribution occurs with an MMP, who is sending the postback URL, and who does it get sent to?
MMP sends the postback URL to the corresponding ad network
Admob's Seat ID is this
9037
The global leader of the Publisher Operations team
Emory Irpan
The tallest building in the world is the Burj Khalifa and is in this country
United Arab Emirates (UAE)
MAU is a popular mobile ads conference held in Las Vegas every year, and is an acronym for this
Mobile Apps Unlocked
Our internal ad server is known as Comet, and has a Seat ID value of this number
9000
While CPI is the most popular method of advertisers paying, what is another method used in the industry?
CPM, CPC, CPCV, CPA
This is what we call Account Managers who manage DSP's
Channel Partners (formerly ProgOps)
This person is the GM of UGS
Jeff Collins
The deepest lake in the world is in this country
Russia, Lake Baikal; 5,387 feet max depth
MWU stands for this
Made with Unity
This is a real time auction between multiple networks, using open RTB
Headerbidding
Explain the difference between CPI, CPC, CPCV, CPA
Cost Per Install, Cost Per Click, Cost Per Completed View, Cost Per Action
Programmatic used to funnel up to Sally Lu, though now funnels up to this person
Ari Brandt
Unity acquired this ad network years ago, which was re-branded as Unity Ads.
Applifier
This country has the most coastline out of any country on the planet
Canada
COPPA is an acronym for this
Children Online Privacy Protection Act
Describe what inventory is
The total amount of placement opportunities available per publisher..
General term to describe some form of supply of space that can show ads. Might be interchangeable with supply. In the context of Unity and mobile game ads, a game that displays ads could be considered a piece of inventory.
This is a name for the ad and content that is provided to the supply side.
What is demand?
Is Unity's Exchange considered a first-price or second-price auction?
first-price auction
This service would be used to change assets remotely, in a game
Remote Config
This office is located the furthest west geographically, Burbank, San Francisco, or Vancouver?
San Francisco
ARPDAU is an acronym for this
Average Revenue Per Daily Active User
This event is when an ad is considered complete, and when a reward event fires
Third Quartile
Programmatic demand includes these two ad types besides video and playable.
What are Banner and Display?
Programmatic makes up about what percent of all Unity Ads impressions?
About 50%
Unity didn't originally start off as a game engine; Unity started off as THIS game.
Gooball
The world's longest road tunnel is in this country
Norway (15 miles)
The acronym VAST is represents the IAB Spec for xml-formatted video. What does V.A.S.T. stand for?
Video Ad Serving Template
This is the difference between a view and an impression
A view event fires on the third quartile, whereas an impression registers after 200ms of attempting to render
What is Cost Per Action?
Having an event fire off on an in game action rather than on install. For example, an event fires on signUp, so the advertiser is paying a higher dollar amount for an install AND event in the game.
This is the name of the machine-learning service that throttles requests(traffic) to DSPs.
Wolfi
Name an ad type that is no longer in production at Unity
Augmented Reality ads or Splash Ads
These are the only 2 countries in South America which do not have any coast line
Bolivia & Paraguay
Second Price Auction is defined as this
After all bids have been ranked by value, a price needs to be determined for the winning bid. The value of the winning bid is determined by the price of the second bid plus one cent (ignoring margin calculations). If there is no second bid, a stand in price is used from an ecpm cutoff / fallback, or the global floor if there is no ecpm cutoff and fallback.
This studio was our largest advertiser in 2022
DreamGamess
This was our highest spending DSP (aside from Admob) in 2022
Moloco
What does LOAD (API) stand for and what is its significance?
LOAD stands for nothing. Games on LOAD API will only load ads for placements that that are about to show an ad. (Games using Legacy (non-LOAD) will only fetch ads after init for ALL placements. LOAD is efficient.
This city is said to separate Europe and Asia
Istanbul
3rd party service that ensures ads are displayed properly in the games. They typically have their own SDK, and are measuring how many pixels are on the screen, and for how long.
MOAT
Describe what a waterfall is.
Describe the two types of Admob demand and at least two of their differences.
TPSC aka legacy demand and SCAR demand. TPSC is rendered by Unity webview while SCAR is rendered by the GMA SDK. TPSC is often broken and has a Unity icon. SCAR has no indicator and is not broken.
This DSP served the most impressions to our pubs in 2022
Yandex
Name all 3 of Unity's founders (first & last names)
Nicholas Francis, Joachim Ante, and David Helgason
This country consumes the most beer in the world
China