Ads!
This is the action that the ad tag takes when a webpage is rendered and the ad tag code is read by the ad server requesting an ad that meets defined criteria.
Ad Call
Data given to publishers that is not readily available in the Console/Dashboard
Custom Reporting
Method of entering one or several terms into a seach engine ie. Google, Bing, Yahoo, etc.
Organic Search
Pending Reports
This section of the dashboard indicates whether all advertiser reports are available.
Requires user interaction for ad to make a publisher money (Adsense)
CPC
We use Google's Ad Manager (formerly called DFP- DoubleClick For Publisher), which is the most common of these ad tech tools. It is where line items and creatives are housed, criteria is defined, and what ad tags call
Ad Server
The official name of our reporting dashboard.
Console
Email Traffic
Traffic driven to your website through email marketing campaigns.
Clicking 'Calculate' under this section gives a breakdown of what is included under the "Estimated Collections From Advertisers" figure
Future Estimated Payments
Revenue per 1,000 impressions. This is one of the most common metrics used, although many companies have slightly different definitions. This is highly variable depending on site quality, number of ads, ad placement, viewability, etc.
CPM
These 3 letter acronyms represent the viewability of an ad placement.
ATF and BTF
This platform allows our team to make updates to any ad code across any of our sites without needing to log in. It also pushes information from Salesforce into Google Ad Manager.
Tag Manager
Traffic derived from users entering a URL into their browser or using a bookmark.
Direct Traffic
As stated in our Terms & Conditions, we require a 30 day notice if a site wants to take our ad code down and leave. If they violate this, they are subject to a fee, which is a $0.20 CPM fee on the number of impressions over the last 60 days.
30 Day Notice Fee
This simple file lives on your root domain and tells the ad world who may purchase ads from your site. (Anti-Fraud)
Ads.txt - Authorized Digital Sellers
Metric that tracks impressions that are actually seen by users.
Viewability
The project management software we use to track our tasks and company objectives.
Jira
Referral Traffic
Traffic coming from a user clicking on a hyperlink to go to a new page on another website.
Payment History
This shows the amounts that have been paid to the publisher, along with the date and any comments
Revenue per 1,000 pageviews. This is ultimately a function of CPM and ads per page view. E.g., if a site has a CPM of $1, and 10 ads per page view, RPM would be $10. With a CPM of $0.50 and 10 ads per page view, RPM would be $5.
RPM
The amount of impressions available for puchase on a website VERSUS the amount of impressions bought by ad providers.
Total Impressions VERSUS Filled Impressions
The sticky anchor ad the adhere to the bottom of the page and remains in place as the user scrolls up and down the page.
In-Screen
Traffic coming to a website from social networks (Facebook, Pinterest, etc.) and social media platforms.
Social Traffic
Shows all payments and charges. Charges don't happen very often, but this section keeps that organized if the need arises
Revenue per 1,000 sessions. Since each session can have multiple page views, this is a more expanded revenue metric that takes sessions into account instead of page views. Not as many sites pay attention to this, but if they focus on sessions instead of page views, this will be useful to them.