Marketing
This form of promotion involves paying for space or time to communicate a message about a product through mass media.
What is advertising?
This term describes the highest valued alternative that must be given up when making a choice.
What is opportunity cost?
This accounting term refers to debts or obligations that a company owes to outside parties.
What are liabilities?
This measure indicates how easily an asset can be converted into cash without affecting its market price.
What is liquidity?
This term refers to animals that are active during the night and sleep during the day.
What is nocturnal?
This digital marketing metric measures how many times an advertisement is clicked compared to how many times it is shown.
What is click-through rate (CTR)?
In a market economy, prices are primarily determined by this interaction.
What is supply and demand?
The left side of a T-account is known by this term, where assets are typically recorded.
What is the debit side
This term refers to the portion of company profits paid out to shareholders.
What are dividends?
This gas makes up about 78% of the Earth's atmosphere.
What is nitrogen?
This type of marketing relies on satisfied customers promoting a product through personal recommendations.
What is word-of-mouth marketing?
This term refers to a tax imposed on imported goods to protect domestic industries.
What is a tariff?
This financial statement reports a company's cash inflows and outflows over a period of time.
What is the cash flow statement?
A diversified collection of investments held by an individual or institution is known as this.
What is a portfolio?
This composer is known for works like the Fifth Symphony and Moonlight Sonata.
Who is Ludwig van Beethoven?
This is the practice of aligning a brand with a cause to produce benefits for both parties.
What is cause-related marketing?
This type of economic theory relies on government spending and tax cuts to fix economic problems.
What is Keynesian economics?
In accounting, this term refers to the goods a company has on hand to sell to customers.
What is inventory?
This is the interest rate charged by banks to their most creditworthy customers.
What is the prime rate?
In Greek mythology, this king turned everything he touched into gold.
Who is King Midas?
This term describes a marketing campaign that uses surprise and unconventional interactions to promote a product.
What is guerrilla marketing?
This international organization aims to reduce trade barriers and promote global economic growth.
What is the World Trade Organization (WTO)?
This principle requires accountants to use the same methods and procedures from period to period.
What is the consistency principle?
This is the process of spreading out a loan into a series of fixed payments over time.
What is amortization?
This is the capital city of Australia.
What is Canberra?