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Channels of Distribution
Channels of Distribution
Physical Distribution
Physical Distribution
100
The photograph, drawing, or other graphic element that is used in an advertisement
What is an illustration
100
The path a product takes from its producer or manufacturer to the final user
What is the channel of distribution
100
Businesses that buy large quantities of goods from manufacturers, store the goods, and then resell them to retailers
What is a wholesaler
100
Activities that deliver the right amount of product to the right place at the right time
What is physical distribution
100
Fo-hire trucking companies provide equipment and drivers for specific routes, according to agreements between the carrier and the shipper
What are contract carriers
200
The name of the advertiser or logotype used in a print ad
What is a signature
200
Manage inventory and merchandising for retailers by counting stock, filling the shelves when needed, and maintaining store displays
What is a rack jobber
200
Own the goods they sell but they do not physically handle the actual products
What is a drop shippers
200
The marketing function of moving a product from the place where it is mad to the place where it is sold
What is transportation
200
Trucking companies that transport goods for an individual business
What is a private carrier
300
A catchy phrase or words that identify a product or company
What is a slogan
300
Sell goods to the final consumer for personal use
What is a retailer
300
Act as intermediaries by bringing buyers and sellers together
What is an agent
300
Trucking companies that provide transportation services ot any business in their operating area for a fee
What are common carriers
300
Trucking companies that are free 9exempt) from direct regulation of rates and operating procedures
What are exempt carriers
400
A sketch that shjows the general arra
What is an ad layout
400
The producer sells goods or services directly to the customer with no intermediaries
What is direct distribution
400
Distribution of a product in protected territories in a given geographic area
What is exclusive distribution
400
The minimum number of pounds of freight needed to fill a boxcar
What is a carload
400
Inland shipping from one port to another via connecting rivers and lakes
What is waterway shipping
500
A presentation of an ad that shows exact;ly how it will appear in print
What is advertising proof
500
The manufacturer acts as wholesaler and retailer for its own products
What is integrated distribution
500
A limited number of outlets in a given geographic area sell a manufacturers product
What is selective distribution
500
A freight shipment that falls short of the minimum weight requirements to fill a boxcar
What is less-than-carload
500
Two or more transportation modes utilized to maximize the advantages of each
What is intermodal transportation
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