Desire to do well relative to a standard of excellence
What is Need for Achievement?
An individual's understanding of the source of their motivation
What is Internal Perceived Locus of Causality?
A subjective predication of how likely it is that an event will occur
What is Expectancy?
A 3 step cycle that explains how motivation occurs
What is the Habit Loop?
Subjective personal control beliefs
What is Cognition?
What is Need for Power?
An experience in which one has to make a decision to move forward
General capability of improvising personal abilities into effective mechanisms
What is Self-Efficacy?
A positive experience that results from a routine
What is a Reward?
Objective relationship between a person's behavior and the enviornmental outcome
What is Contingency?
Establishing and maintaining interpersonal networks
What is Need for Affiliation?
The extent of perceived control one has over obtaining desirable outcomes and prevention of bad ones
What is Mastery?
What is Craving?
Motivational, emotional, and learning deficits
What is Outcomes of Helplessness?
Desire of closeness
What is Need of Intimacy?
A psychological need to have effectiveness in your environment
What is Competence?
When an individual expects that life's outcomes are uncontrollable
What is Learned Helplessness?
American advertiser in the 1900's who brought success to many products
Who is Claude C. Hopkins?
The opposite of learned helplessness
What is Mastery?
Activates emotional responses to a particular need-relative incentive
What is Social Needs?
The need to form close bonds with people
What is Relatedness?
Tendency to see the good in the bad
What is Optimistic Explanatory Style?
A stimulus that will elicit a response
What is a Cue?
Tendency to explain bad events as uncontrollable associating with personal failures
What is Pessimistic explanatory style?