Key Words
Variables that affect donor retention (commitment, trust, satisfaction, and involvement)
What is an influencing variable?
Germany Non-profits
What was the area of study in the first article?
Causes that preserve donor’s wanting to continue giving
What are factors for maintenance of financial support?
confirmed six out of the nine hypotheses
What did the first study conclude?
The phenomenon where consumers become confused as to the source of a brand or logo
What is brand dilution?
commitment, trust, satisfaction, and involvement
What are the variables of study in the first article?
Guidelines set by sports teams to outside parties for using logos, mascots, and property licenses
What are mark-usage policies?
Brand dilution
What are most administrators concerned about?
Form of causal modeling that includes a diverse set of mathematical models, computer algorithms, and statistical methods that fit networks of constructs to data
What is structural equation modeling?
5 requests for every 10 logos used
What did participants estimate for brand dilution?