Channel
Optimization
Optimization
These three processes, Awareness and Education, Behavioral Transformation, and Digital Service Adoption are part of this strategy
What is the Channel Optimization Strategy?
Outreach events that branches participate in are housed in this database
What is the Branch Events and Outreach Database
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What is North Star?
This famous left handed leader joined Navy Federal in 2010 through the USA Federal Merger where she was a leader in BOTS for eight years. She was a 2014 Presidents Award for Leadership recipient
Who is RM Desert Southwest Kelly Costa?
True or False: Channel Optimization is a part of Omni Channel
What is False?
This tool allows members to view their credit score, set goals, and simulate their score. It will also be made available to all members through the Navy Federal mobile app in December
What is the Mission Credit Confidence Dashboard?
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What is Employee Powered?
This famous Navy Federal leader originally wanted to be an author, winning his first short story contest in high school, won one other and finished in 2nd place twice. He joined Navy Federal in 2011 as a Branch Manager of the Paterson AFB Branch
Who is RM Mountain West Mark Martinez?
These team members within the branches help to advocate and bring awareness to Channel Optimization
What are Digital Champions?
These data-driven prompts offer suggestions to MSRs about how they can help support a member's financial health
What are member insights?
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What is Exceptional Member Service?
This Famous Navy Federal leader served 27 years in the U.S. Navy and retired as a Captain. Under his leadership in 2015, President Barack Obama awarded NAS Pensacola the Commander in Chief's Installation Excellence Award.
Who is EVP Branch Operations Keith Hoskins?
As Channel Optimization continues to grow, the focus will begin to shift toward this
What is Behavioral Economics?
This group develops many of the big new ideas for financial health tools and solutions
Who is Member Centric
or
Member Centric Journeys
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What is lead by example?
This famous leader joined Navy Federal in 2010 through the USA Federal Merger where he led the South Bay and National City Branches. He later joined BOTAD in 2013 as a Supervisor of Southwest Training prior to becoming the RM of San Diego South in 2014
Who is Vice President of Branch Operations White Division Richard Allen?