Organic Social Measurement
The social media metric measures the number of times a post has been seen.
What is Impressions?
___ measures the percentage of people who clicked on an ad after seeing it.
What is Click Through Rate (CTR)
Popularized by TikTok, these are short, often music-backed videos that last from 15 seconds to a minute and are known for their viral potential.
What are Short-Form Videos?
What would you call an influencer with a small following of less than 10k followers?
What social media platform, which is popular among Gen Z, features a "For You" page and allows users to create and share short videos with music and effects?
What is TikTok?
What social media metric measures the number of unique people who have seen a post?
What is Reach?
The cost of each click on a paid social media ad.
What is Cost Per Click or CPC
This type of post on Instagram allows users to combine multiple photos and videos into a single scrolling format.
What is a Carousel Post?
What type of influencer might you work with if you wanted broad expansive reach for a campaign?
What is a hero or celebrity influencer? (I'll also accept macro influencer or large influencer?)
What social media platform, launched in 2011, allows users to post and interact with content organized by topic communities called "subreddits"?
What is Reddit?
Name at least two examples of engagements
What is likes, comments, shares, reactions?
What does CPM stand for in paid social media?
This term refers to content created and shared by consumers or end-users, often used by brands on social media for marketing purposes.
What is User-Generated Content (UGC)?
Charli D’Amelio, Noah Beck, and Addison Rae are all famous influencers who gained their popularity on which social platform?
What is TikTok?
What social media platform, launched in 2003, is primarily used for professional networking and career development, and was acquired by Microsoft in 2016?
What is LinkedIn?
What social media metric measures the amount of engagement a post has received, such as likes, comments, and shares?
What is engagement rate?
__compares the revenue generated from a paid social media campaign to the cost of the campaign.
What is Return on Investment or ROI?
Similar to Snapchat's original concept, this type of content is accessible for a brief period before it disappears, often used for casual, day-to-day updates.
What are Disappearing Messages or Ephemeral Posts?
What type of social media post is often used by influencers to disclose that they were paid to promote a product or service?
What is a sponsored post? (will also accept promoted post, affiliate post etc.)
What social media platform, launched in 2010, allows users to share their location with friends and post content that disappears after 24 hours?
What is Snapchat?
What social media metric measures the sentiment of social media mentions, analyzing whether they are positive, negative, or neutral?
What is sentiment analysis?
What type of paid social media advertising allows advertisers to show their ads to people who have similar interests and behaviors as their current customers or followers?
What is look alike targeting?
This Instagram feature allows users to overlay digital effects onto their real-world surroundings, often used for fun, engagement, or promotional purposes.
What are Augmented Reality (AR) Filters?
What is a risk assessment or brand risk assesment?
What popular live streaming platform, primarily used for video game streaming, was launched in 2011 and acquired by Amazon in 2014?
What is Twitch?