Business Creation
Market Analysis
SWOT
Halloween
Halloween 2
100

What is the first thing you should solve when creating a business?

Business Problem

100

What should you know about your target market?

  • Age range
  • Gender
  • Location
  • Income level
  • Interests and behaviors
  • Pain points related to the problem they are solving
100

What does the "S" stand for in SWOT?

Give me an example?

  • Strengths (Internal + Positive): What your business does well.
    • Ex: “We use locally sourced ingredients” or “We’re cheaper than competitors.”
100

What artist is famously known for creating the iconic song Thriller?

Micheal Jackson

100

This U.S. city is famous for its witch trials in the late 1600s.  

Salem, Massachusetts

200

What is the photo or emblem that represents your company?

Logo

200

How many segments did I ask for when creating your market analysis?

3

200

What does the "W" stand for in SWOT?

Give me an example?

  • Weaknesses (Internal + Negative): What could hurt you inside the business.
    • Ex: “We’re a new brand” or “We don’t have much funding yet.”
200

This vegetable was originally used to carve jack-o’-lanterns before pumpkins became popular.

What is a turnip?

200

This famous hotel in Colorado inspired Stephen King’s “The Shining.”  

What is The Stanley Hotel?

300

What was the company that took over Blockbuster?

Netflix

300

What is a customer profile?

Creation of how their customers may appear to society based on research.

300

What does the "O" stand for in SWOT?

Give me an example?

  • Opportunities (External + Positive): Market trends or situations you can take advantage of.
    • Ex: “Rising interest in eco-friendly products” or “Competitor just shut down nearby.”
300

This term refers to a gathering of witches.  

What is a coven?

300

This Netflix series features a girl with telekinetic powers and a monster called the Demogorgon.  

What is Stranger Things?

400

What clearly defines a company's purpose and core goals?

Mission Statement

400

What is an indirect competitor?

  • Direct competitors: Same product/service, same target customers.
    • Ex: Coca-Cola vs Pepsi.
400

What does the "T" stand for in SWOT?

Give me an example?

  • Threats (External + Negative): Risks outside your control.
    • Ex: “New laws may increase costs” or “Big companies entering the market.”
400

This creature transforms during a full moon and is vulnerable to silver.

What is a werewolf?

400

This Halloween symbol is carved and lit from the inside.  

What is a jack-o’-lantern?

500

What is a short, memorable phrase that captures the essence of a company’s brand or promise.

Slogan

500

What is a direct competitor?

  • Indirect competitors: Different product/service, but still solves the same problem.
    • Ex: Coca-Cola vs Aquifina bottled water or Starbucks Coffee (they all quench thirst).
500

What school did MR. J Graduate from?

Texas A&M University - College Station

500

Halloween originated from this ancient Celtic festival marking the end of harvest.  

What is Samhain?

500

This nocturnal animal is often associated with vampires and Halloween.  

What is a bat?

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