Marketing Basics 1.1
The creating and maintenance of satisfying exchange relationships
Marketing
Shared characteristics of a group, such as age, marital status, gender, ethnic background, etc.
Demographics
Involves some type of performance that people are willing to spend their money and spare time watching
What galaxy is the planet earth in?
Milky Way
What annexed land is Russian and Ukraine fighting over?
Crimea
How a business blends the four marketing elements of product, price, distribution, and promotion
Marketing Mix
Involves using sports to market products
Sports Marketing
Influencing how people choose to spend their time and money on entertainment is the purpose of
Entertainment Marketing
How many stars are in OUR solar system?
20th president of the United States who was shot twice, and endured pain and suffering for 11 weeks before dying of his wound.
James Garfield
What a business offers customers to satisfy needs
Product/Service
Researching the demographics of a fan base for a particular sport would be most closely associated with what standard of core marketing?
A. Channel Management B. Pricing
C. Marketing-Information Management D. Financing
C Marketing-Information Management
The price of commercial time slots for a show is tied to/measured by the show's
Ratings
What state is the No. 1 honey producing state in America?
North Dakota
What is the smallest country in the world?
Vatican City
The process of establishing and communicating to customers the value or costs of goods and services.
Pricing
The number of times per advertisement, game, or show that a product or services is associated with an athlete, team, or entertainer
Gross Impression
Which of the follow statements is NOT true?
a. Television is considered a mature distribution medium.
b. The first televised sports spectacular was a baseball game.
c. Technology enables marketers to receive instant customer feedback.
d. All of the above are true
B. Answer was not baseball, it was boxing!
Which company owns Lamborghini, Ducati, Porsche, Audi, and Bugatti
Volkswagen
What is the most spoken language in the world?
Mandarin
The amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
Discretionary income
Level of competition and performance is monitored to ensure a company's marketing remains fresh and unique. This is an example of monitoring what?
Timing
Time and Money
Who holds the world record for most hot dogs eaten?
Joey Chestnut, 73
What is ailurophobia?
A. Fear of Winter B. Fear of Sinkholes
C. Fear of Alarms D. Fear of Cats
Fear of cats