Entrepreneurship
Marketing
Branding
Business Basics
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100

This term describes someone who solves a problem by starting a business, often taking on risks.

What is an entrepreneur?

100

This group consists of people most likely to buy a product.

What is a target market?

100

This visual symbol often represents a brand.

What is a logo?

100

This abbreviated term describes selling a product/service directly to customers for their use.

What is B2C?

100
Commonly short for "charisma", this term has been commonly used in younger generations since the mid-2020s.

What is "rizz"?

200

This term describes the wants/needs of people that entrepreneurs aim to solve.

What is a problem?

200

This marketing process splits groups of individuals via their demographics, psychographics, behaviours and/or geographics.

What is market segmentation?

200

This term describes what businesses aim to show off to their target audience.

What is a brand identity?

200

This short statement describes a business and its unique factors.

What is a value proposition?

300

This term describes changes in processes or products/services that disrupts the way things were done before.

What is innovation?

300

This analysis tool examines the internal and external factors of a business affecting its competitive position.

What is a SWOT analysis?

300

This term describes how a target audience actually views a brand, including its reputation and customer interactions.

What is a brand image?

300

This method of owning a company separates the owner and the business as two separate entities.

What is a corporation?

300

A limited product sold during the fall-time, this sweet drink has been sold in many coffee shops worldwide.

What is the PSL (Pumpkin Spice Latte)?

400

Entrepreneurs require this trait to envision a potential solution for problems in their communities.

What is a visionary?

400

Also known as the 7P's, this term describes the overall focuses of marketing.

What is the marketing mix?

400

This brand aesthetic describes the effects of certain fonts when portraying a message. 

What is typography?

400

This term describes the main processes that are required for a business to run.

What is a function?

500

An entrepreneur can help uplift their communities with this method by providing more employment with their business.

What is job creation?

500

This SWOT factor describes the effect to A&W if new restaurants opened up in town.

What is a threat?

500

Most masculine trucking ads use this brand personality trait to reach their audience.

What is ruggedness?

500

This term describes the group of individuals that are the chief staff of a company (CEO, CFO, COO, etc.)

What is C-Suite?

500

Originating from Irish folklore, this type of carved vegetable was originally made from turnips.

What is a jack-o'-lantern?

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