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Consumers
Random
100
The study of consumers and how they make decisions.
What is Consumer Behavior?
100
The set of positive or negative factors that direct individual behavior.
What is a Motivation?
100
The characteristics and character that make a person unique.
What is Personal Identity?
100
The decision processes and actions of consumers as the buy services and products.
What is Buying Behavior?
100
Individual characteristics and cultural and social environment.
What are the two main aspects that influence one's buying decisions?
200
These consumers buy products or services for personal use.
What are Final Consumers?
200
The reasons that one buys.
What are Buying Motives?
200
Enduring pattern of emotions and behaviors that define an individual.
What is Personality?
200
The process by which consumers collect and analyze information to make choices among alternatives.
What is the Consumer Decision-Making Process?
200
The groups and organizations that people live and interact with on a regular basis.
What is a Social Environment?
300
These consumers buy goods and services to produce and market other goods and services for resale.
What Business Consumers?
300
Reasons to purchase based on feelings, beliefs, or attitudes.
What are Emotional Motives?
300
A frame of mind developed from a person's values, beliefs, and feelings.
What is Attitude?
300
Problem recognition, Information search, Alternative Evaluation, Purchase, Postpurchase Evaluation.
What are the five steps in the Consumer Decision-Making Process?
300
Wants- pizzas, BMW's, vacation trips to France, a different hair color, a new DVD player, tickets to the Super Bowl. Needs- nutritious food, a good night's sleep, shelter from the weather, air to breathe, clean water.
What are some examples of consumer wants and needs?
400
An unfilled desire.
What is a Want?
400
Reasons to buy based on facts or logic.
What are Rational Motives?
400
And individual's belief about his/her identity, image, and capabilities.
What is Self-Concept?
400
The history, beliefs, customs, and traditions of a group.
What is Culture?
400
Personality, Gender, Ethnicity, and Age.
What are individual characteristics?
500
Anything one requires to live.
What is a Need?
500
These consumer motives are based on loyalty.
What are Patronage Motives?
500
The way a person lives as reflected by material goods, activities, and relationships.
What is Lifestyle?
500
A group of people or an organization that an individual admires, identifies with, and wants to be a part of.
What is a Reference Group?
500
Physiological needs, Security needs, Social needs, Esteem Needs, Self-Actualization needs.
What is the Hierarchy of needs?
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