Panels 101
An online survey panel is centralized database of users (panelists) who want to take surveys, usually for some form of this
What is compensation?
Tracking research should be done throughout the product ______.
What is the lifecycle?
Design type where each respondent answers questions about ONLY ONE stimuli
What is Monadic?
For higher completion rates, begin your survey with this.
What is a closed-ended question?
What are Rewards and Contribute?
Nestle’s innovation team used this product to test a new Pet Food delivery app in the US & UK
What is Expert Solutions?
Over 40% of surveys are taken on this.
What is a mobile device?
If I'm going from awareness to loyalty, I am moving through the Brand Conversion _______.
What is Funnel?
The partner panels that SurveyMonkey uses
What are Cint and Lucid?
Some larger organizations have this function that consolidates research requests
What is Insights?
What Market Research product solves for the customer pain: "Lacks expertise or confidence, new to DIY"
This shoe company uses Audience to track their brand health in multiple markets around the world.
What is Allbirds?
The way to match a panelist to an appropriate survey in the most efficient way possible.
What is a Panel?
When a test shows that the difference between two answers is too big to be due to random chance.
What is Statistical significance?
#2 MR use case
What is Brand Tracking?
This brand, a mobile banking leader, used SurveyMonkey Audience to gather insights for a game-time decision on a partnership with the Dallas Mavericks to drive brand awareness
What is Chime?
Two types of panel recruitment
What are Explicit sign up vs. temporary interaction?
Nielsen, Ipsos, Kantar, Dynata are examples of full-service firms. Zappi, Kantar, Quantilope, Toluna, AYTM are examples of this other type of competitor
What are purpose-built solutions?
"How useful would this app be for getting your daily news and accessing popular media?"
This is an example of what *bad* question type?
What is Double-Barrelled?
Surfs up! More frequent of these give you more flexibility to aggregate data.
What are waves?