McLuhan
McLuhan's stage defined by face-to-face speech, communal participation, and no written alphabet.
Oral culture.
Kittler's term for the historically specific system of institutions, media, and practices that determine how data is stored and transmitted.
Discourse network.
Bordo's phrase for the gendered division of labor shown in food advertising.
"Men eat and women prepare".
Manovich's principle stating that new media objects are made of discrete, independently functioning parts.
Modularity.
Wendy Chun's term for the fetishistic belief that source code is the hidden, all-powerful cause of digital life.
Sourcery.
McLuhan's stage defined by the phonetic alphabet, linear thought, and social fragmentation.
Typographic culture.
This trio of technical media defines Kittler's Discourse Network 1900.
Gramophone, film, typewriter.
Marx's term for the process by which products appear to have magical, social qualities that actually belong to the human labor that made them.
Commodity fetishism.
Manovich's principle allowing a media object to exist in potentially infinite versions.
Variability.
Lawrence Lessig's phrase, analyzed by Chun, arguing that software architecture governs behavior the way legislation does.
"Code is law."
McLuhan's stage defined by simultaneity, implosion, and the global village.
Electric culture.
Foucault's term for the rules that determine what can be known or said in a given historical period. Kittler maps his discourse networks onto these.
Epistemes.
The distinction between a product's practical worth versus its worth in exchange on the market.
Use value vs exchange value.
Manovich's principle describing how computer logic reshapes cultural categories and assumptions.
Transcoding.
Castells argues that the defining structural shift of the Information Age is the move from hierarchies to these.
Networks.
McLuhan's term for high-definition media that demands little from its audience, like radio or film.
Hot media.
Kittler says technical media result in this, displacing the human as the sole center of data processing.
The replacement of the human.
Jhally's stage of advertising that sells products by connecting them to a lifestyle or social group.
Totemism.
Stiegler's term for the loss of individual identity caused by the datafication of personal memory and habit.
Disindividuation.
Stiegler's term for the pre-packaged expectations built into digital systems that replace our own anticipatory habits.
Automatic protensions.
The fraying of shared bonds that McLuhan associates with the rise of typographic culture.
Social fragmentation.
Lacan's three-part framework which Kittler maps onto his three technical media.
Symbolic/Imaginary/Real.
Raymond Williams's argument that advertising functions like this in modern capitalist society, offering symbolic satisfactions in place of real ones.
Advertising as magic.
Stiegler's term for the state where technical change accelerates faster than social systems can respond.
Epokhé of disruption.
Orgad's term for the way media representations collectively shape how we imagine ourselves as part of a single world.
The global imagination.