Advertising, PR, Direct Marketing, Sales Promotion or Personal Selling
Name the type of Sales Promotion
Definitions of various Sales Promotions 1
Definitions of various Sales Promotions 2
100
A paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
What is Advertising?
100
A Cabela's catalog is sent to people who have recently purchased outdoor gear.
What is Direct Marketing?
100
The winning team on the TV show "The Biggest Loser" is rewarded with Skinny Pop and FiberOne Brownies.
(this question is worth 500 points)
What is product placement?
100
Sales promotional arrangements between one or more retailers or manufacturers.
What are promotional tie-ins?
100
Giving customers rewards for repeated business.
What is a loyalty marketing program?
200
Any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image.
(This question is worth 400 points)
What is Promotion?
200
A popular sports drink sponsors a minor league baseball team.
What is Sales Promotion? (sponsorship)
200
Bars of soap are wrapped 3 together in a special proce offer.
(This question is worth 400 points)
What is a Deal?
200
Certificates offering discounts.
What are coupons?
200
Letting people try a product for free.
What is sampling (or sample)?
300
All marketing activities, other than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and sales effectiveness.
What is Sales Promotion?
300
Home Depot is recognized at a school sports banquet for helping to pay for a new baseball field.
What is Public Relations?
300
The Waterford Pool & Fitness Center gives out free goggles to promote the purchase of new memberships.
What are premiums?
300
Contests and sweepstakes are examples.
What are incentives?
300
Giving away an inexpensive item with the company or product name on it.
What is a premium?
400
Advertising directed at a target group rather than a mass market.
What is Direct Marketing?
400
A Comcast customer service representative explains their new package deal to a customer who calls on the phone to discuss his bill.
What is Personal Selling?
400
Honda and XM Radio work together to create a magazine advertisement ot promote both of their products.
What is a promotional tie-in?
400
Having a special rack near the cash register checkout.
What is a Point-of-Purchase display?
400
Offering a temporary price reduction/cut.
What is a Deal?
500
This refers to any activity designed to create goodwill toward a business.
What is Public Relations?
500
A popular TV show sells commercial time for $200,000 for each 30-second commercial during the broadcast.
What is Advertising?
500
Speedy rewards are given to Speedway gas station customers if they use a special card to register all of their purchases.
What is a loyalty marketing program?
500
Having a product in a movie or tv show without giving it any particular attention.
(This question is worth 1000 points)
What is Product Placement?
500
Sales Promotions that are used in business-to-business marketing.
(This question is worth 1000 points)