The Basics
This is the acronym HW uses for offer presentation calls
What is HOP
6%
What is the HW Program Fee
The % sellers are netting additional proceeds on the Market Sale
What is 88%
88% of sellers netted additional proceeds on the Market Sale.
The tool you take on your appointment
What is the Homeward Estimate tool
$500 per day penalty
What is the fee when a seller doesn't vacate after the 7-14 day lease back is up
This is the acronym used to describe the HW program - hint its also in your HW appointment record name
SBYL = Sell Before You List
21 - 30 days, up to 45 usually OK without a value refresh
What close of escrow/closing timeline
% of Homeward sellers did not receive any other investor offers
32%
32% of Homeward sellers did not receive any other investor offers. This means that Homeward makes offers on properties or neighborhoods where other investors don't.
Homeward Agent Comparable Submission Form is used for? (Klaus can also help you with this)
What is price reconsideration
Already listed on MLS, including Coming Soon
What is a reason HW would not put in an offer
This is the % of equity the seller is able to unlock with this program
What is 89
$1,000 transfer fee in addition to a $10 daily
What is the cost for HW to take over utilities
This is the average % that sellers are earning on the market sale
What is 11%
Sellers are earning an additional 11%+ on the 2nd transaction, on average (which is >$30K, depending on the home price), which is 12% higher than investor offers.
Waived $495 Admin
3 out of 4 of the main HW buying parameters (aka Buy Box)
What are:
Expected Days on Market < 90
Offer Price $200k-$1.5M
Lot Size <5 acre
Year Built >= 1950 (with exceptions)
The email address I should either:
a) add as a recipient on my DocuSign/Authentisign when executing a contract
b) cc when I am emailing a copy of my executed contract
What is offers@homeward.com!!
Just like a regular market sale, if you don't copy the buyer's agent/brokerage, you are not signed around/executed/pending/mutual acceptance etc. This can cause delays with DD, inspections, etc and set up the seller for a poor experience.
Up to 7 days free with deposit; up to 7 additional days with per diem fee
What is the HW leaseback option
ACT IT OUT!
GIVE US YOUR BEST ELEVATOR PITCH
45 days after closing
What is when the first price improvement occurs
The next steps when you've submitted photos and video assessment, but still don’t see them being submitted to Homeward
If after 24 hours, you don’t see notes in Salesforce or you don’t get a Homeward Offer, please reach out to the investor agent and copy go@markspain.com (or homewardoffers@markspain.com)
Chances are it’s outside Homeward’s buy box (lot size > 5 acres, condo, or flood zone)
Klaus is happy to reach out on your behalf as well :)
An ideal Homeward customer AND the 3 situations they typically might be in
What is a seller with a market-ready home who is motivated to take a cash offer.
Sally Seller typically find herself in 3 different types of situations that HW is best positioned to help her with:
“Distressed Sally”--> In a tough life situation
Foreclosure
Probate
Divorce
Health Issue
Job Loss
“Convenience Sally”--> Doesn't want to list while living the house and deal with showings
Big family
Busy lifestyle
Investment property
“Certainty Sally”--> Concerned their home will sell as needed
Relocating
Found a house they want
Concerned about the Market future
$4000
What is Seller Leaseback Deposit
ACT IT OUT
PRESENT A HW EST TOOL!
What are the steps for moving forward with an offer!
Occupied by Tenants with a lease
What is a reason HW would not offer