Advertising 101
What is the term for a paid message designed to persuade an audience?
What is advertising?
What is the name of MSU's mascot?
Who is Sparty?
What candy brand encourages people to “taste the rainbow?”
What is Skittles?
Which 2019 movie, starring Timothée Chalamet and Zendaya, became a major cultural phenomenon?
What is Dune?
Who is Kendrick Lamar's "Not Like Us" about?
Who is Drake?
What does CTA stand for in advertising?
What is Call to Action?
In which year was Michigan State University founded?
What is 1855?
This famous theme park brand is known for the tagline, “The happiest place on Earth.”
What is Disneyland?
Which social media platform, known for its short-form video content, became a major part of influencer marketing, especially during the COVID-19 pandemic?
What is TikTok?
What is the best-selling album of all time?
What is Michael Jackson's Thriller?
What type of marketing involves subtly featuring a brand’s product within movies, TV shows, or other media?
What is product placement marketing?
What was the original name of Michigan State University?
What is the Agricultural College of the State of Michigan?
This car brand is known for its tagline, "Let's go places."
What is Toyota?
This TV series, based on a series of novels by George R.R. Martin, follows the power struggles among noble families in a fictional medieval world.
What is Game of Thrones?
What Kate Bush song was featured in Season 4 of Stranger Things?
What is "Running Up That Hill"
In media planning, what does CPM stand for, and what does it measure?
What is Cost Per Thousand Impressions?
Which legendary player led the Michigan State Basketball team to their first NCAA Men's Basketball Championship in 1979?
Who is Earvin "Magic" Johnson?
Who does America run on?
Who is Dunkin?
Who was the first K-pop group to perform at the Grammy Awards?
Who is BTS?
Which band's signature song is "Dancing Queen"?
Who is ABBA?
What is the term for a document used in advertising agencies to outline a campaign's objectives, strategies, target audience, and creative direction?
What is a creative brief?
What is the name of the oldest dorm hall at MSU?
What is (Mary) Mayo Hall?
What virtual currency is used in Roblox?
What is Robux?
What 2019 single galloped to the top of the Billboard Hot 100, staying at #1 for a record-breaking nineteen weeks?
What is Old Town Road?