What is Culture?
A marketing strategy that recognizes the differences in culture and ethnicities of a target market
What is multicultural marketing?
Approximately 28% of this social media platforms 67 million users are African American
What is Twitter?
Interviews and focus groups are generally associated with this type of research method which includes gathering and interpreting non-numerical data
What is qualitative research?
The largest minority racial/ethnic group in terms of population
What are Hispanic Americans?
The first generation to have been born into widespread access to the internet and digital technology from a young age
What is Generation Z?
The adoption or use of elements of one culture by members of another culture; Oftentimes considered in the context of cultural property of a minority group used by members of the dominant culture without the permission of the originating culture
What is cultural appropriation?
The first ready-made pancake mix which appeared in 1889, was the first product to use a black person as a trademark
What is Aunt Jemima?
This type of survey question allows respondents to choose from a set of predetermined responses
What is a closed-ended question?
This country of origin has the second highest population of Hispanic Americans
What is Puerto Rico?
This generation was born between 1925-1945
What is the Silent Generation?
A population in which more than half represent social, ethnic, or racial minorities
What is majority-minority?
Adidas signed this rap group to a $1 million
endorsement deal in 1986, the first major endorsement deal with a hip-hop artist/act
A rating scale used to measure opinions,
attitudes, or behaviors. It consists of a statement or a
question, followed by a series of five or seven answer
statements.
What is a likert scale (question)?
What ethnic group has the largest share of Asian American buying power?
What are Indian Americans?
Over 80% of this generation uses Facebook
What is Gen X?
The process by which people learn the dynamics
of their surrounding culture and acquire
values and norms appropriate or necessary to
that culture
What is cultural encultration?
Current African American spending power
What is $1.6 trillion?
This type of survey involves multiple measurements over time?
What is a longitudinal survey?
This group has the highest growth rate in population of any U.S. ethnic or racial group
What are Asian Americans?
This generation had the smallest number of births
What is Generation X?
This type of cultural transmission occurs when individuals learn from their parents.
What is vertical cultural transmission?
The amount of wealth of the media Black household
What is $24,000?
The observation of people in their own environment to understand their experiences, perspectives,
and everyday practices to gain a deep understanding of how culture influences consumer behavior and decision-making.
What is ethnography?
This group has the longest life expectancy of any minority racial group?
What are Asian Americans?
What generation has the highest percentage of African-Americans?
What are Millennials?