What is Culture?
A marketing strategy that recognizes the differences in culture and ethnicities of a target market
What is multicultural marketing?
Approximately 28% of this social media platforms 67 million users are African American
What is Twitter?
Adidas signed this rap group to a $1 million
endorsement deal in 1986, the first major endorsement deal with a hip-hop artist/act
Interviews and focus groups are generally associated with this type of research method which includes gathering and interpreting non-numerical data
What is qualitative research?
The view that organizations should satisfy the
needs of consumers in a way that provides for
society’s well-being.
What is the societal marketing concept?
The adoption or use of elements of one culture by members of another culture; Oftentimes considered in the context of cultural property of a minority group used by members of the dominant culture without the permission of the originating culture
What is cultural appropriation?
African Americans, comprise this percentage of the total U.S. population,
What is 14%?
O.W. Gurley, a wealthy black landowner, purchased 40 acres of land in which city to create Black Wall Street, a community which thrived as the epicenter of African American business and culture in this city and state
What is Tulsa, Oklahoma?
This type of survey question allows respondents to choose from a set of predetermined responses
What is a closed-ended question?
Sets of policies and practices within a government or organization seeking to include particular groups that were historically discriminated against; Usually focused on areas in which such groups are underrepresented, mistreated or suffer from lack of public support — such as education and employment
What is affirmative action?
A population in which more than half represent social, ethnic, or racial minorities
What is majority-minority?
These two social-media sites have the broadest mobile reach among African Americans, as well as the greatest length of time spent on the site
What are Facebook and Instagram?
The first ready-made pancake mix which appeared in 1889, was the first product to use a black person as a trademark
What is Aunt Jemima?
A rating scale used to measure opinions,
attitudes, or behaviors. It consists of a statement or a
question, followed by a series of five or seven answer
statements.
What is a likert scale question?
This type of corporate social responsibility refers to a
company’s obligation to give back to communities through charitable donations, volunteer work, and community involvement
What is philanthropic social responsibility?
The process by which people learn the dynamics
of their surrounding culture and acquire
values and norms appropriate or necessary to
that culture
What is cultural encultration?
Current African American spending power
What is $1.6 trillion?
During the 1940’s-1960’s this Black-owned Publishing company which owned Ebony and Jet magazines was used by national advertisers to market towards Black consumers
What is Johnson Publishing?
The observation of people in their own environment to understand their experiences, perspectives,
and everyday practices to gain a deep understanding of how culture influences consumer behavior and decision-making.
What is ethnography?
This perspective recognizes that each person has different circumstances and allocates the exact resources and opportunities needed to reach an equal
outcome
What is equity?
This type of cultural transmission occurs when individuals learn from their parents.
What is vertical cultural transmission?
The amount of wealth of the media Black household
What is $24,000?
This malt liquor brand manufactured by the Pabst
Brewing Company, rose to prominence during the late 1980s and early 1990s, relying heavily on advertising featuring various hip-hop artists including Snoop Dogg, WU Tang Clan, and Notorious BIG
What is St. Ides?
This type of survey involves multiple measurements over time?
What is a longitudinal survey?
Students for Fair Admissions Inc. sued these two institutions arguing that the universities in illegal racial balancing and penalizes Asian-American applicants.
What are Harvard and the University of North Carolina?