Culture
This is the shared system of values, beliefs, behaviors, customs, traditions, language, and practices that shapes how a group understands and experiences the world.
Culture
Anthropologist Edward T. Hall is associated with this metaphor that compares culture to an object with visible and hidden parts.
Iceberg Metaphor
This communication process describes how media producers put meanings, ideas and messages into media content.
Encoding
This scholar developed the concept of "double consciousness" in his discussion of the Black American experience.
W.E.B. Du Bois
This magazine, founded in 1972, became an important publication associated with the women's movement and feminist media.
Ms. Magazine
This is the process through which a person learns the culture of the society or group they are born into.
Enculturation
Food, clothing, music, language, and certain traditions can be examples of this part of culture that is easier to see.
Surface Culture
This communication process describes how audiences interpret and make meaning from media messages.
Decoding
This is the term a sociologist used to describe the experience of seeing oneself through one's own identity while also being conscious of how one is viewed by another society.
Double Consciousness
This magazine was founded in 1970 and became an important publication focused on Black women and their culture, beauty, politics and experiences.
Essence Magazine
This happens when a person or group adopts aspects of another culture while still maintaining aspects of their original culture.
Acculturation
Beliefs, values, attitudes, perceptions, ideas about relationships, and concepts of right and wrong can be examples of this part of culture.
Deep Culture
What does Stuart Hall’s model say about how audiences interpret media messages?
Audiences may interpret messages differently than producers intended.
In what work was the concept of seeing oneself through the eyes of others discussed?
The Souls of Black Folk
This Spanish-language television network is commonly known by the initials SIN.
Spanish International Network (SIN)
This process occurs when a person or group gradually adopts the culture of another society, often losing or replacing parts of their original cultural practices.
Assimilation
According to the cultural iceberg metaphor, this part of culture is much larger than the visible portion.
Deep Culture
In Stuart Hall's model, this is the stage where the media producer creates and organizes the message using cultural and professional codes.
Encoding
Double consciousness refers to seeing oneself as both what?
Black and American
SIN developed from Spanish-language television broadcasting connected to this Texas city.
San Antonio, Texas
This term describes the feelings of confusion, discomfort or uncertainty a person may experience when they encounter a culture that is significantly different from their own.
Culture Shock
Why is the cultural iceberg useful when studying media representation?
Hidden Cultural Values - Journalists may see visible cultural characteristics but miss deeper aspects of culture.
What can influence how audiences interpret media messages?
Their social and cultural experiences.
What should media practitioners consider when representing different identities and communities?
Representation
Founded in 1827, this newspaper is recognized as the first African American newspaper in the United States.
Freedom's Journal