Product Knowledge
What hard surface products do we have that boast acoustical properties? (list 3 collections)
Soundscape
CoreTEC Products: Branching Out 5mm, repose, respite, stratum EVT, concrete + composed, community, terrain II
cover + envelop,
What is one of the top 3 complaints of residents in multifamily properties?
Sound!
Who is Shaw Contract's main channel that we sell into?
A&D Firms (Specified Business)
Who is the Multifamily VPSA?
Katie Ford
What is our go-to collection for unit broadloom?
Living Environments
What is our online patented acoustics tool called?
Sound Advisor
What is the most important question to ask Developers prior to beginning a project with them?
Are they buying to sell?
What is the difference in selling strategy between Shaw Residential and Shaw Contract?
Shaw Residential focuses in the turns business while Shaw Contract is specified
What is our go-to value product for unit LVT?
Reside (6, 8 and 12 mil)
What is an important factor to consider when discussing acoustics with your client when it comes to the building itself?
The Building Construction
What are A&D firms main concerns when it comes to designing multifamily spaces?
Aesthetics + VE's
What are the 3 multifamily property types?
Affordable, Market Rate + Luxury
What product opportunities do we have to offer our clients outside of carpet and LVT/resilient to create a full package? (list 3)
Porcelain, Turf, Area Rugs, EWR!, Wall Base, Transitions, Stair Treads, Entryway systems, StudioONE/Visualization services, SIS/Private Labeling Programs, Pad + Underlayments
What are the 3 ratings used to test different types of sound in a space?
IIC, STC and SAA
What are Dealer's main concerns when it comes to Multifamily flooring? (list 3)
Quick Ship, Service, Performance, Ease of Installation, Pricing
What are the 3 overarching spaces we focus on selling product into?
Units + Corridors + Amenity spaces
Your client is reaching out about a large, luxury multifamily project and wants to know what you can offer outside of running line. What do you do?
Reach out to the Custom Design Team for examples of properties, and offer custom as an option.
additional solutions
underlayment, pad + rugs
What are services that we offer that are important to end-use clients? (list 3)
Inventory, Locker Stock, SIS, Warranties, Acoustics, Testing
What is 1 of the 5 initiatives the marketing team is/has worked on for Multifamily in 2024?
-Multifamily roadshow training
-acoustics brochure
-multifamily pin card bundle
-selectLIVING
-Living Spaces cookbook