Linear
This platform uses propensities to build optimized TV schedules.
What is AudienceApp?
Spectrum Reach's streaming product was originally named this.
What is Ads Everywhere?
The cadence for Search bid optimization.
What is hourly?
AudienceTrak reach and frequency estimates can be increased by increasing this.
What is the budget?
Spectrum Reach platform for reviewing an auto dealer's market performance.
This unit of measurement has the ability to standardize media buying across many screens and products.
What are impressions?
The name given to inventory sources only Spectrum Reach can access.
What is the walled garden?
Sites where Spectrum Reach Search ads are served.
What are Google, Bing and Yahoo?
Client site URLs coupled with information that credits Spectrum Reach for visits in Google Analytics.
What are UTM codes?
The source of information used to populate AutoAnalyzer.
What is Polk data?
A tool that breaks down Spectrum household video consumption by platform, device or daypart.
What is AudienceFinder?
The Spectrum App, VOD, Network Apps and other streaming platforms.
Where can StreamingTV impressions run?
Platform beyond AT with Search campaign performance reporting.
What is the Search Merchant Center?
On the apps of mobile devices with location services turned on.
Where do geofence impressions serve?
The main geography where a dealer sells cars.
What is PMA or Primary Market area?
Proprietary information that powers AudienceApp and AudienceFinders that Spectrum Reach does not share.
What is 1st Party Data?
Roku, Smart TVs, AppleTV, desktops, laptops, tablets and mobile phones.
Where are StreamingTV impressions commonly viewed?
Instances where Search setup fees are waived.
What is never?
Increased likelihood of visiting the advertiser's website resulting from having seen the advertiser's ad.
What is Lift?
The current component shortage of causing inventory shortages for dealers.
What are semiconductors or microchips?
Media buying based on nuanced groups of people with specific characteristics rather than standard demo based targeting.
What is Audience Based Buying?
The mechanism for determining inventory availability.
What is a DIR?
The added fee to report call information and optimize Search to phone calls.
What is call tracking?
Location for finding landing pages by creative, tracking tags and campaign pacing.
What is the AudienceTrak Campaigns tab?
The guy with great hair who loves to help generate automotive revenue.
Who is AJ?