This generation was born between 1997 and 2010 and often relies on TikTok and YouTube for music discovery.
What is Gen Z?
This is currently the most popular music streaming platform among Gen Z.
What is Spotify?
True or False: Music taste can influence who people choose to hang out with.
True
According to the survey, most people believe music has this level of influence on youth behavior today. (More impact / Some impact / No impact).
What is more impact?
People in this generation may prefer radio and CDs, and many were in their 20s or 30s when MTV first launched.
What is Gen X?
This feature allows users to discover songs based on listening habits and has contributed to Spotify’s popularity.
What are personalized playlists?
Many fans of this genre say it reflects their identity through expressive beats, streetwear fashion, and lyrical themes.
What is Hip-hop or Rap?
A person who listens mostly to indie/alternative music might feel most socially connected in this type of setting.
What is a small, artsy friend group or creative community?
This genre, often associated with nightlife and festivals, may influence youth to adopt certain fashion and social habits.
What is EDM (Electronic Dance Music)?
If someone says they grew up during the iTunes boom and LimeWire days, they’re probably from this generation.
What is the Millennial generation?
Among all options, this platform combines video and music and is widely used for both entertainment and discovery.
What is YouTube?
If someone says their genre feels “somewhat strongly” connected to their identity, how might that show in their lifestyle?
What is through dress, slang, or social groups?
Many people say this reason is why music taste affects their social behavior.
What is shared values or common interests?
In one sentence, describe how music has shaped someone’s identity?
“It helped me feel more confident,” “It taught me to express emotion,” etc.
Which generation is least likely to have grown up with digital music platforms and more likely to use AM/FM radio?
What is the Baby Boomer generation?
Name a reason survey participants say they prefer their chosen music platform.
What are “easy to use”
This genre is often linked with older generations and is known for orchestral instruments and structured form.
What is Classical?
This playlist feature helps friends discover each other's music and creates social interaction.
What is a shared or collaborative playlist?
True or False: Some people say music helped shape their personal values or emotional resilience.
True
This youngest generation includes children born during the streaming era (2010–2024).
What is Gen Alpha?
This social media platform is considered the most influential in shaping youth music trends and viral dances.
What is TikTok?
This genre is known for emotional storytelling and powerful ballads, and includes artists like Lana Del Rey.
What is Pop?
Name one way someone said music influences how they dress or behave socially.
“I wear band merch,” “I use slang from rap songs,” “I go to EDM festivals,” etc.
Name one reason why music might have more influence on youth now than in the past?
What is greater accessibility via streaming or stronger social media integration?