1
2
3
4
5
100
the basic design of a character
What is typeface?
100
a group of similarly formatted typefaces
What is font family?
100
the use of big and small elements, black and white text, squares, and circles
What is contrast?
100
used to organize information, simulate movement, lead the eyes and enhance a design
What is lines?
100
beige, ivory, taupe, black, gray, and white
What is Neutral Colors?
200
characters have attributes on the tips
What is serif?
200
all characters receive a different amount of horizontal space based on the size of the character
What is proportional?
200
Aids navigation Improves readability
What is repetition/consistency?
200
used to define size, space, and create an impact
What is mass?
200
What does RGB stand for and what in this class uses it
What is RED GREEN BLUE and Monitors?
300
characters appear to have been written by hand
What is script?
300
horizontal spacing between pairs of letters
What is kerning?
300
Gives a design breathing room. Smoothes transition between elements
What is white space?
300
used to convey a “visual” sense of feel
What is texture?
300
What does CMYK stand for and what in here uses CMYK?
What is cyan, magenta, yellow and black. Printers?
400
They should be used for formal announcements
What is script?
400
elements of the design are centered or evenly divided horizontally and vertically on a page
What is symmetrical?
400
the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page
What is Optical Center?
400
cool colors (blue, green and violet)
What is cool colors?
400
process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure
What is Color Matching?
500
a specific size, weight, and style applied to a character
What is Font?
500
off-center alignment created with an odd or mismatched number of elements
What is asymmetrical?
500
the visual path the eye follows when looking at a printed page
What is z-pattern?
500
warm colors (red, orange and yellow)
What is Exciting Colors?
500
A color?
What is Hue?
M
e
n
u