(English) Channels
This is the most frequently used channel. It usually comes in 4 sizes and can be seen on a site or at the bottom of your free sudoku or solitaire apps.
What is display?
This tactic requires a pixel to be placed on a client’s website.
What is site retargeting?
The address, date, and time must all be provided in the workbook for this tactic.
What is Event Geofencing?
A pixel is placed on this site to track user traffic to it *after* the client has left the clickthru site.
What is a Conversion URL?
This tactic is the only option for QC Boost Campaigns.
What is Addressable Geofencing?
A GIF is an example of this channel.
What is Digital Display (will also accept Display)
You have a list of carrier routes and want to target every home address within those routes.
What is Addressable Geofencing?
Reps should do this as the first step for a workbook before beginning to fill it out.
What is download a new copy from the support hub?
After receiving a Papa Johns ad, a user visits the store, and his foot traffic conversion is recorded by this.
What is a Conversion Zone
This is the only product that does not require a Sparky agreement, but rather an order form submission from a product-specific site.
What is Solo Mail?
This channel most closely resembles broadcast advertising.
What is CTV? (Will also accept What is OTT/CTV?)
Your landscaping client uses this tactic to capture an audience at Home & Garden Show next month.
What is Event Geofencing?
This dropdown should be selected in the Geofencing Addresses tab for clients wishing to target customers who visited a rival pizza restaurant.
What is Landmark/Conquest? (Will accept Conquest or Competitive Geofencing)
A client can capture the number of people who submit a request for an appointment on their website using this.
What is a Conversion Pixel? We will accept What is a Button Pixel?
Equire is this type of email product, which focuses on expanding the client's reach and growing their customer base
What is acquisition? (Will also accept What is Acquisition email?)
An ad that plays prior to a clip on ESPN.com is an example of this
What is Pre-Roll Video? (will accept Video or Pre-Roll, too)
An online auctions client would use this behavioral tactic to target people searching online for “collectible coins”
What is Keyword Search?
This is the tactic a rep/client would select if they want to retarget people who have visited their store location. Sometimes confused with a conversion zone, which tracks people visiting a store as a result of being served an ad.
What is store geofencing?
A user receives an ad, does not click on it but later visits the website organically.
What is a View through Conversion?
A roofing client wants to advertise their services to a small area with recent hail damage as quickly as possible. This product will suit their needs at $1105/m
What is a Quick Connect Community Connect card? (Will also accept What is QCCC?)
This phrase might sound like drugs you can grab at the pharmacy without a prescription, but it is the delivery of content via streaming platforms like Peacock or Paramount+.
Over-the-Top (Will also accept OTT)
This tactic is used by your client to find all single female chiropractors over 45 around Atlanta who live in homes with a metal roof, drive a Chevy El Camino and enjoy jazz.
What is Addressable Audience Curation? (Will also accept What is AAC?)
This is the first tab to be filled out in the workbook by the rep based on client needs, responses, and capabilities.
What is Discovery Questions?
This is the maximum amount of conversion pixels we can offer and track the results of.
What is 4?
This artist objectively won the now infamous rap battle of the summer of 2024.
Who is Kendrick Lamar? (Will also accept Who is KDot or Kung-Fu Kenny?)
((Will NOT accept Drake. In fact, this answer results in the immediate loss of the game and shame upon your ancestors and their cows))