Grains, Metrics and Lookbacks OH MY!
These are all the levels of the platform that are possible to report off of in MyReports.
Partner, Advertiser, Campaign, Ad Group
This report will show you where in the world your impressions are served.
Geo Insights Report
The Trade Desk operates, and recommends to operate, in which time zone?
UTC
By toggling on fields within a report you are including the metric within what table?
The Pivot table
In the reporting tab, you are also able to see reports from which Brand Lift partner that is integrated into the TTD platform?
Lucid Brand Lift Reporting
True or False: The Trade Desk does not have the ability to allow custom naming on the standard MyReports templates.
False, you can change the name of the report.
This report shows you how many unique users, persons, and households have been reached.
Reach & Frequency Report
What cadences can you set up automatic emailed reports within MyReports?
Daily & Weekly
This area is where I would go to see the status of a report I just pulled.
Under "Generated" reports.
This report shows you how many more people you've reached through CTV than were reached via Linear TV.
Name 3 Grains/Fields (not Metrics).
varies
This report shows you which pieces of data, and their details, were included in served impressions.
Data Elements Report
This report shows you when your target audience is engaging with your ads the most. Both through conversions, or avails.
Time and Day Performance
When starting from scratch, you can build custom reports into these 3 formats.
Excel, TSV, CSV
This Trade Desk feature allows you to check on campaigns and ad groups that have started the same day.
RTB (Real Time Bidding)
Name 3 Metrics (Not Grains/Fields).
Varies
This report shows you where on the open internet your impressions were served.
Inventory Performance Report
Performance metrics have a lookback of this many days.
100 days
True or False; if I add just one extra metric to an already standard report, I can save the version for an easier future pull?
True
This subtab allows you to see all the measurement partners available through The Trade Desk and details like fees and available countries.
Measurement Marketplace
In reports where "site" is a grain, we allow you to hide this grouping of sites with less than 200 bids.
The Tail Aggregate
This report will show you what info is passed back from the publishers and the performance of the categories that are passed back.
Content Signals Report
This report, showing the details of all the touchpoints between first impressions served and conversions, has the smallest lookback.
Path to Conversion report
If I have an issue with a report, I need to share what piece of information with my TTD team to effectively troubleshoot.
Execution ID
True or False: I can only schedule a reocurring report to my own agency email.
False, you can send it to anyone, and multiple users.