ÚMZ - 1ns - 1.pol.

Life in Society

100

TRUE or FALSE?

A crowdfunding campaign usually has a financial goal and a time limit.

true

200

Translate:

a backer - to pledge - success - contribution - reward

"podporovatel" - zavázat se k .. - úspěch - příspěvek - odměna 

300

Explain subscription-based crowdfunding + platform

fans pay creators certain amount of money (eg monthly) for ongoing support

Patreon, Herohero

400

Explain donation-based crowdfunding + platform

raising money for individuals in need; e.g. money for medical care, various charities or supporting people/communities after natural disasters

relies on goodwill 

Dobrý anděl, gofundme

500

What is crowdfunding? 

(give 2 facts about crowdfunding)

- asking money from public to fund your project

- it is an alternative way how to raise money to support new start-ups

Everyday Life / USA

100

Which famous landmark is located in New York City and represents freedom?

Statue of Liberty

200

Which US president was NOT assassinated:

John Fitzgerald Kennedy / Abraham Lincoln / James Garfield / Theodore Roosevelt

Theodore Roosevelt

300

Name 4 office departments

logistics, production, customer service, IT, administration, sales, finance/accounting, marketing

400

Translate:

a hole punch, a stapler, a file

děrovačka, sešívačka, šanon/spis/složka

500

Which of these is a traditional US Xmas activity/ies?

- carving pumpkings

- hanging stockings on the fireplace

- lighting fireworks in the evening

hanging stockings on the fireplace

Interpersonal Relationships

100

Correct if necessary:

The competitors in the customer service department usually provide customer service.

The assistants

200

Who am I?

I hold equity in this company. I´m a ....................

a) investor

b) sharholder

c) supplier

b) shareholder

300

PERFECT ANSWER!

!!!   YOU WIN 300 POINTS   !!!

400

Translate:

trustworthy - confident - independent- responsible

důvěryhodný/věrohodný - sebevědomý - nezávislý- zodpovědný

500

Can you name 3 world famous entrepreneurs?

Choose 1 and describe him/her in 40 seconds

Elon Musk, Jeff Bezos, Warren Buffet, Bill Gates, Steve Jobs, Oprah Winfrey, Richard Branson, ...

Mass Media

100

What is a hoax?

fake information meant to fool/decieve people

200

What is the difference between broadsheets and tabloids?

style - content: serious, formal x gossips, scandals, slang

size: larger x smaller

colour: black and white x bold colours

300

INFLUENCER MARKETING

Complete: followers, authentic, social media, brand, content

1. Influencers usually have many __________.
2. Companies want influencers to create engaging __________.
3. A fashion __________ can work with an Instagram influencer.
4. The product should be presented in an __________ way.
5. Younger audiences spend a lot of time on __________.

1. Influencers usually have many FOLLOWERS.
2. Companies want influencers to create engaging CONTENT.
3. A fashion BRAND can work with an Instagram influencer.
4. The product should be presented in an AUTHENTIC way.
5. Younger audiences spend a lot of time on SOCIAL MEDIA.

400

PUBLIC RELATIONS

Complete the text: reputation, crisis, press release, customers, journalists

1. A company sends a ____________________ to share important news.
2. In a ______________________ situation, communication must be careful.
3. Good PR helps businesses build a strong ______________________.
4. PR communicates directly with the media and ______________________.
5. Media relations means working with _________________________.

Complete the text: reputation, crisis, press release, customers, journalists

1. A company sends a PRESS RELEASE to share important news.
2. In a CRISIS situation, communication must be careful.
3. Good PR helps businesses build a strong REPUTATION.
4. PR communicates directly with the media and CUSTOMERS.
5. Media relations means working with JOURNALISTS.

500

Answer in 60 seconds:

Why is influencer marketing popular with younger audiences?

• Young people find influencers more relatable

• Influencers may seem more trustworthy than traditional advertisements

• Young people often follow influencers they admire and share similar interests with, so product recommendations feel more authentic and personal

• Influencer content is entertaining and shared on social media platforms that younger audiences use every day

 

The Czech Republic

100

Name 5 important personalities + tell some info about them

King Charles IV, TGM, V. Havel, O. Pavel

Otto Wichterle - a scientist

Karel Čapek, Franz Kafka - writers

Mucha, Kupka - artists

68, STR, Pasta - sportspeople

200

Name 5 typical Czech products:

Pilsner beer + beer cosmetics

Czech cut glass (Moser)

Czech garnet jewellery

wooden toys + puppets

Škoda/Tatra/Praga cars

Petrof pianos, violins, bagpipes

Olomouc curd cheese

300

Recommend 5 landmarks / places worth visiting in Prague

Astronomical Clock + Old Town Square, Golden Lane, Prague Castle + St. Vitus Cathedral, St. Wenceslas Square, Petřín (Lookout) Tower, Charles Bridge, Žižkov TV Tower, Dancing House, ...

400

give 3 examples of typical Czech cuisine

• Svíčková na smetaně – marinated beef with creamy vegetable sauce and dumplings

• Knedlo vepřo zelo – roast pork with dumplings and sauerkraut

• Guláš (Czech-style goulash) – served with dumplings
  
  

• Řízek (Schnitzel) – breaded fried meat, usually pork or chicken

• Fruit dumplings - served with melted butter, quark and sugar / poppy seeds and cream

500

Can you name 3 Czech castles in less than 10 seconds?

Prague Castle, Karlštejn, Hluboká, Český Krumlov, Konopiště, Křivoklát, Litomyšl, Bouzov, Sychrov, ...