Metrics
This metric measures the percentage of users who click on your ad after seeing it.
What is click-through rate (CTR)?
The practice of showing ads to users based on their geographical location.
What is geo-targeting?
This automated bidding strategy aims to get as many conversions as possible within your budget.
What is Maximize Conversions (Max Conv)?
The cost incurred for each click on your ad.
What is cost-per-click (CPC)?
This type of targeting allows you to reach users based on their specific actions on your website, such as previous visits or cart abandonment.
What is remarketing?
This automated bidding strategy aims to get as conversions at a set value.
What is Target CPA (cost per acquisition)?
This metric evaluates the total revenue generated from ad campaigns compared to the amount spent.
What is return on ad spend (ROAS)?
This targeting option allows you to show ads to users based on their behavior and interests.
What is audience targeting?
This bidding strategy allows you to set a maximum amount you're willing to pay for a click on each keyword separately.
What is manual CPC (cost-per-click)?
This metric measures how often users complete a desired action, such as making a purchase or filling out a form.
What is conversion rate?
Targeting users based on the specific keywords they search for in relation to your products or services.
What is keyword targeting?
This automated bidding strategy aims to get as many clicks as possible within your budget.
What is Maximize Clicks (Max Clicks)?