Design/Look & Feel
Primary Competitors
Portfolio Size
Service Culture
Owner Value Proposition
100

Contemporary and elevated architecture with bold design

Conrad

100

Best Western, Comfort Inn, La Quinta, Ramada, Sleep, Wingate, avid

Tru by Hilton

100

Current supply: 2,816 hotels 

Hampton by Hilton

100

High-touch, highly tailored service making for one-of-a-kind stays and events

Waldorf Astoria

100

Top ranked hotel franchise in the world due to long history of leading financial performance and strong brand awareness and guest satisfaction globally

Hampton Inn

200

Design focused on aligning with guests who value rituals/routines, wellness, and mindfulness

Tempo by Hilton

200

Aloft, AC Hotels, Hotel Indigo, Cambria Hotels

Tempo by Hilton

200

Current supply: 2 hotels

Signia by Hilton

200

“CARE” service that goes above the basics at an approachable price point

DoubleTree by Hilton

200

Refreshed brand prototype provides owners with appealing build costs and industry-leading returns

Homewood Suites

300

Design is upscale and characterized by high-end finishes and luxury elements

Curio Collection

300

Marriott, Sheraton, Westin, Hyatt Regency, Renaissance

Embassy Suites

300

Current supply: 37 hotels

Canopy by Hilton

300

Delivers superior hospitality to guests through fun experiences and a connection to sustainability and purpose.

Tru by Hilton

300

Drives segment leading returns, and high percentage of direct and GM&E bookings

Hilton Hotels

400

Characterized by quirky, edgy, and chic design reflective of the locale

Tapestry Collection

400

Tribute Portfolio, Graduate, Hotels, Joi de Vivre

Tapestry Collection

400

Current supply: 951 hotels

Hilton Garden Inn

400

High-touch yet approachable service that brings people together

Signia by Hilton

400

Full-service performance at a focused-service cost model

Embassy Suites

500

Contemporary layout and design that feels residential and acts as a hangout for guests and locals

Canopy by Hilton

500

The Luxury Collection, Belmond, The Unbound Collection, Vignette Collection, Emblems Collection

LXR Hotels & Resorts

500

Current supply: 642 hotels

DoubleTree by Hilton

500

Brighthearted service that creates an elevated and approachable atmosphere for guests

Hilton Garden Inn

500

Leverages Hilton network to increase awareness and returns for otherwise independent hotels

 LXR Hotels & Resorts

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