Live Sports
Name two of the sports properties that we sell.
NFL
NCAA Football
Prestige Sports (Golf/Tennis/Horse Racing)
NBA
NHL
MLB
What margin percentage is the goal for planning management to approve custom pricing?
20%
Who are the list specialists for each revenue channel that should handle all custom list requests?
National: Doug
Octillion: Brian
This tool is used to forecast available impressions and delivery for planned campaigns
Which U.S. state is called “The Sunshine State”?
Florida
What is one of the biggest challenges that sales has noted for Live Sports running through an external partner?
Cost. Our biggest complaint from the Sales team has been the price, we’ll be able to lower the cost significantly when running through the DSP. This should allow sales to close more deals.
What is the difference between the Spanish Content and Spanish Package offerings?
Spanish Content includes Spanish providers ONLY.
Spanish Package includes both Spanish AND English providers, with Spanish speaker data applied on the English line.
Which 2 lists are planning responsible for within the Premion campaign components?
Channel Allow List and Deal List
What percentage do we parse the raw data to present to sales?
50%
How many times did Ross Geller get divorced on Friends?
How much live sports revenue has been booked in 2025?
~$7 Million
Name the 3 Omnichannel offerings.
Online Video (OLV)
Display
Audio
What platform houses documentation of all of the custom list requests?
X-Ray
What 2 things should be applied in the App/Site section of the forecaster?
Channel Allow List and Deal ID List
Who directed the 2023 movie, Barbie?
Greta Gerwig
True or False: We provide Live Sports avails from the Prism Forecaster.
False. We provide avails based on Asellus' data.
This type of campaign targets users who have already seen a brand’s CTV ad with another format like display or OLV.
CTV Retargeting
What allows Traders to adjust Bid Pricing based off Bid Rejections or overall pacing of the campaign?
Bid Modifiers
True or False: You will parse weekly reach down on a media plan to present to sales
False.
• We will only provide Weekly Estimated Reach directly from the forecaster
• We will not adjust based on a proposed budget
What year was Facebook officially launched?
2004
What sport/event did we first to run through Asellus that sparked the Live Sports mayhem?
March Madness 2024
If the seller does not provide a specified budget, how do you provide avails for YouTube TV?
Trick question - we cannot provide max avails for YouTube TV! If the seller does not have a specified budget, the planner can only confirm a CPM. The planner will need to circle back with the YouTube TV team once seller provides budget, to confirm we can accommodate.
What is defined as the predefined percentage on how much of the Campaigns Impression goal can/should be delivered to certain channels?
Channel Cap Preset
Name one benefit of having an internal forecasting tool
Deeper Company Knowledge & Alignment
Greater Control over Data
Improved Communication & Responsiveness
Fostering Innovation & Custom Solutions
New Product Capabilities
Who currently holds the record for most gold medals in the Olympics?
Michael Phelps