More than a game
I am part of the sports industry, what am I?
Anything associated with sports
products that make a game possible are called what?
What is sporting goods
when you go biking or jogging for exercise you are an _______.
Unorganized participant
these participants are the observers of an event. Who are they?
Spectators
Marketing baseball bats, tennis rackets, or golf clubs is an example of marketing what?
Sporting Goods
There are several distinct categories of the sport product, what are they?
sporting event, sporting goods, training and fitness, and sports information
I can touch, feel, and take home sporting goods. This means I am what?
tangible
these participants play sports that have rules and a governing body. Who are they?
Organized participants
businesses that use sports to display and promote their brand are what?
Sponsors
Gillette being the official razer of the NFL is an example of what
Marketing non-sports goods and services through sports.
Sporting events are unique because it is mostly ______.
Intangible
items that include a team logo such as hats or t-shirts are called what?
Licensed merchandise
the NCAA, North Carolina High School Athletic Association, MLB, and NFL are all what?
Sanctioning bodies
Sponsors pay to have their name associated with sports based on the potential to reach an enormous _______ ________.
Target Market
Selling TV's to stadiums to be used in their suites is an example of what?
Marketing products to sporting events
Once I am over I am gone, what am I?
What is perishable
If you don't buy sports clothing maybe you buy goods that are autographed, or limited edition bobbleheads. Maybe limited edition prints of photographs from sports venues. What are we?
Collectibles or memorabilia
we are not paid to play, who are we?
amateurs
this makes you aware of all the goods and services that are a part of the industry.
Sports Marketing
what do major networks and streaming services compete for?
Media rights
What are two integral pieces that make up a sporting event
Participants/players and venue
ESPN is the most recognizable in this field. What is it?
Sports information
a distinctive symbol, design, or group of letters is called what?
What is a logo
marketing UNC v. Duke is marketing a what?
Sporting event
Sport product that involves doing something to better yourself in sport
training and fitness