Who's that Neard?
Use Cases and Customer Stories
Tools You Can Use
Passion for Product
We Need Back-up! (SE and CSM Spotlight)
100

This person was the CEO of UberMedia, but now serves as Chief Operating Officer at Near.

Who is Gladys Kong?

100

Name any of the tourism customers Evelina mentioned in her Operational Intelligence session. Just name the destination!

What is... Hawaii, California, Ireland, etc. ?

100

This tool is used to make sharing Near content with your network easier.

What is Sprout Social? (Formerly Bambu)

100

This platform provides data intelligence that helps marketers make better decisions, curating audiences in real time and targeting customers across channels. 

What is Allspark?

100

True or False: A solutions engineer can help accelerate a deal by serving as a technical consultant for the prospect.

What is True?

200

This Near veteran has been with the company for over a decade. Today she is Head of Product.

Who is Michelle Zhou?

200

______ refers to a reduction in sales volume, sales revenue, or market share of one location after opening a new location.

What is Cannibalization?

200

_____ is the percent of customers who buy from the company that responds to their inquiry first.

What is 78 percent?

200

Consumer behavior data is collected on mobile devices when users opt in within an ___.

What is an app?
200

The CS framework is intended to ensure that the customer reaches Point B and does not _________.

What is Churn?

300

This Neard releases a newsletter every week titled "Helping You Sell"

Who is Charm Bianchini?

300

Near’s data informed this pizza brand's expansion plan, by helping them evaluate existing markets and perform a gap analysis to enable strategic market planning. More than 150 users internally use Near’s data to uncover new opportunity areas.

What is Little Caesar's?

300

This is the Hubspot activity score needed to qualify as an MQL.

What is 60?

300

Near has the largest volume globally of consumer behavior data with ____ billion consumers across over 44 countries and 70M points of interest.

What is 1.6 Billion?

300

While there may be exceptions for certain accounts, clients who can have an assigned CSM must commit to a minimum of _____/year.

What is 50k?

400

This former Marketo employee currently leads our North American Sales Team.

Who is Laurent Castaillac?

400

Customer engagement has become increasingly important, and many brands have chosen to launch ____ programs. These are a great opportunity for Near to help supplement a company's 1st party consumer data through identity enrichment and customer insights.

What are loyalty programs?
400

If I wanted to analyze intent data or find contact information on a specific prospect, I would use this tool.

What is ZoomInfo?

400

CEL/CDL Report stands for _____.

What is Common Evening Location/Common Daytime Location?

400

Sometimes, a solutions engineer may begin engaging with the customer in the _____ stage as they can provide their technical expertise to the AE in order to better understand the needs of the customer.

What is qualification?

500

This Neard was brought on to lead the enablement team, but was soon promoted to VP of Global GTM Operations.

Who is Callie Apt?

500

This popular beverage brand recently signed a deal in February that was sourced by your good ole enablement leader, Dorothy. Near will provide them with consumer insights surrounding the bottling facility's placement in retail stores. Fingers crossed that this becomes a key customer story next year 🤞 

What is Coca-Cola Bottling?

500

_____ is the name of the content platform that Near Enablement will launch on April 19th.

What is Highspot?

500

This example of marketing intelligence is the process of connecting the many identifiers (both offline and
online) used across different platforms, devices and channels in real-time.

What is Identity Resolution?

500

Name two of the ways the CSM Team can expand deals.

What are... more locations, more products, more depts/divisions, longer term agreements, etc.?

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