About Kirsten
Kirsten's favorite A20 class?
XA-MAM1
Perceived benefits minus perceived sacrifice
What is customer value (perceived value)
the analysis of the political/legal, economic, ecological/physical, social/cultural and technological environment
What is PEEST analysis (PEST, PESTEL)
the grouping of people according to their pattern of living as expressed in their acivitities, interests and opinions
What is lifestyle segmentation?
four decision areas for marketing: product, price, promotion and place
What is marketing mix?
Kirsten's specialization in her Masters degree?
What is international business
the achievement of superior performance through differentiation to provide superior customer value or by managing to achieve lowest delivered cost
What is competitive advantage?
the various attributes (and benefits) people use when evaluating products and services
What is choice criteria?
The choice of target market (where the company wishes to compete) and differential advantage (how the company wishes to compete)
What is positioning?
the concept that companies coordinate their marketing communications tools to deliver a clear, consistent, credible and competitive message about the organizastion and its products
What is integrated marketing communications (IMC)
No. of children Kirsten has?
What is 3?
the ethical principle that an organization should be accountable for how its behavior might affect society and the environment
What is CSR - Corporate Social Responsibility
The stages a consumer goes through when buying somthing
What is decision-making process - awareness, information search, evaluation of alternatives, purchase and post-purchase evaluation
The grouping of people according to their lifestyle and personality characteristics
What is psychographic segmentation?
pricing strategy so as to include all costs based on certain sales volume assumption
What is full-cost pricing?
Company hat Kirsten loves to talk about during her classes?
Who is Martin Professional?
a number of broader forces that affect not only the company but also the other actors in the microenvironment
What is macro environment (PEST)
a group that is involved in the buying decision
What is decision-making unit (buying centre)
Four Cs stands for
What is credibility, clarity, consistency and competitiveness
What is market-oriented pricing?
Kirsten's favorite freetime sports activity?
MTB (cyckling)
the actors in the company's immediate environment that affect its capability to operate effectively in its chosen markets
What is microenvironment (Porters 5 forces)
refers to a purchase by an organisation from a previously approved supplier of a previously purchased item
what is straight rebuy?
market coverage strategies where a company decides to target several market segments and develops separate marketing mixes for each
What is public relations?