Netflix's Ad Supported Strategy
Password Sharing
Extended vs. Binge
Licensed/Original Content
Netflix’s Gaming Strategy
400

This move by Netflix made the service feel less “exclusive” and frustrated long-time users.

What is introducing an ad supported tier?

400

This is a common response from users when faced with Netflix’s crackdown on account sharing.

What is cancel their subscription?

400

About 70% of Netflix shows are released using this model

What is Binge-watch?

400

This major hit show was reportedly costing Netflix $100 million per year to license, and eventually HBO Max took it back

What is Friends

400

From a resource-based view, this is Netflix’s biggest challenge when developing its gaming business.

What is lack of in-house development expertise?

800
These two companies are Netflix's biggest competition for price sensitive consumers.

What is Hulu and HBO Max?

800

This was Netflix’s viral tweet about password sharing before it introduced the “Extra Member” fee.

What is ‘Love is sharing a password’?

800

This famous reality show about two singles dating eachother without ever seeing one and other is one of Netflix's most popular extended release shows

What is Love is Blind?

800

This is the Netflix original show that had the largest production budget

What is Stranger Things

800

This phrase reflects Netflix’s long-term goal of blending streaming with interactive entertainment.

What is building a cross-platform ecosystem for engagement and retention?


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