BUSINESS
BENEFITS
OBJECTIONS
PRO+
MISC
100

How long does a business need to be established to open an account?

Two years

100

What can you sign up for to immediately receive a $10 off coupon for your next purchase?

PRO TEXT ALERTS

100

I don't need an account

I can understand why you feel cash purchases are easier to manage, but have you ever needed to start job and didn’t have the cash on hand or needed to buy equipment and wanted finance the purchase?

100

How do you register a customer for Pro+?

Source>Register a Pro Customer for SWPRO+ online

100

What is at least one identifier that someone could benefit from a Pro+ account?

-Customer needs their phone to look up the account phone number -Customer pulls up as CASH account -Customer asks about pricing on account (be sure they are account owner) -Customer has an old bad debt account -Customer has not shopped with us before

200

Name at least two types of businesses that can benefit from a PRO+ Account with SW

-Real estate agents -Designers -Painters -General Contractors -Builders -Handymen and women -Cleaning services -Roofing companies -Siding companies -Restoration companies -Window companies -Real estate investors (people with rental properties)

200

How much interest is charged per month with a commercial account?

0% INTEREST

200

I have bad credit

Our Financial Services team understands the real-worldneeds of our customers and can work with less than perfect credit histories.

200

What color tools are available?

FREE Virtual Color Consultations

200

What questions can you ask to identify a potential Pro+ customer?

Have you shopped with us before?

300

What type of account is for an individual?

Proprietorship

300

How much does it cost for a customer to sign up for a Pro+ commercial account?

ZERO DOLLARS

300

 I don’t need a rep

A Sales Rep can help you grow your business and introduce you to new ways to expand your business and grow your profits

300

What marketing tools are available to new businesses?

Personalized marketing materials, product sell sheets, van and yard signs, personalized t-shirts

300

What is our sale representatives name and territory number?

Jonathan Shay 75R076

400
What is the new account goal for all stores?

48 new accounts with $150,000 in sales

Our store goal is 100 ACCOUNTS

400

What coupon(s) does a Pro+ customer receive after opening their new account?

$50 off $100 purchase

$50 off $100 purchase first time using Pro+ online ordering

400

I don’t have time

It only takes a few minutes and we can work through it while your paint is shaking.

Is there a time I or a sales rep can meet you at your office?

400

Where can a Pro access their statements, account balance, and previous invoices?

In the Pro+ App or online at mySW online!
400

Where can you find credit applications?

-Credit drawer in office -Source -Lead Generation>Sales Tools>Digital Commercial Credit App

500

How soon do we follow up to congratulate a customer on their new account?

Within 48 hours

500

What discount do Pro+ customers receive on supplies?

15% OFF SUPPLIES 20% OFF CASE PRICING SELECT PRODUCTS

500
I use someone else's account

Help me understand why you use someone else’s account... Do you ever do side work and want to keep those purchases separate so you can recall them

500

This benefit was added in 2023 to make the app more accessible to all of our Pros

BienPro - Spanish version of our Pro+ app

500

What tool is available in Pro+ to help new customers bid jobs?

PRICE QUOTE TOOL
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