Entity Query haha!...what is that?
"Query-ing"
#EQmanuals
Why so @Case_sensitive?
Potpourri
100
We go through different sources to generate _____ _____.
What are entity queries.
100
When starting the entity creation process, type in the entity name in the _____ _____ to check if the entity name happens to be unique or commonly used.
What is a search engine.
100
Hashtags and the @ sign are necessary in what social media medium?
What is Twitter.
100
Using this sign in a name gives an entity a unique case-sensitive quality on Twitter.
What is @.
100
Twitter hashtags and @ might use _________ for longer names. i.e. Ford Focus is #fordfocus
What are abbreviations.
200
Ford, Chrysler and BMW are all examples of ______ in the Autos vertical.
What are entities.
200
"Furrari" and "Ferari" are considered _____ ______ to the Entity name "Ferrari."
What are alternate spellings.
200
We avoid these to prevent double counting.
What are redundancies.
200
For # and @ tags, these can be discovered by using query terms in Google Search followed by this site.
What is site:Twitter.com
200
This action verb refers communicating via Twitter.
What is tweeting.
300
Autos, Airlines, Vets and Retail are all examples of what?
What are verticals.
300
In certain cases to get a better query result in entity query creation, the use of these word variations plays an important role.
What are suffixes.
300
For validating entity queries, we check at least this many pages in the search engine to ensure junk data pops up.
What is 2 pages.
300
DAILY DOUBLE!!!!!
What are suffix words.
300
Ford "auto show" would go under this entity category.
What is Ford - Others.
400
Blogsearch.google.com, Boardreader.com and search.twitter.com are are examples of _____ _____ we use to find entity queries.
What are search engines.
400
This type of short form is commonly used to generate entity queries. For example, lamborghini can be simply lambo.
What is Minimal part.
400
If quotation marks are not used in searching entity queries, words in the query phrase would be in this type of order in conversation.
What is bag of words.
400
This section of Entity Queries is for queries that don't fit into any specific unique entity category.
What is "Others".
400
We use this tab in MOBI search manager to analyze entity queries.
What is the Entity Query Analysis tab.
500
In order to start creating entity queries, you need to know the industry's "______" that you are working in.
What is a vertical.
500
These two signs are used help bring in multiple variations of an entity. Both these signs also resemble a sideways line.
What are underscores and hyphens.
500
#ford escape and #ford escape hybrid in Entity Queries: Both of these co-existing are an example of this type of super-set overlap we avoid in new entity creation.
What is a redundancy.
500
In the entity query analysis tab, we click on these unique entries to check volume on previous entity queries and to get better ideas of identifying new queries.
What are entity phrases.
500
Ford Escape Hybrid would go under this entity category.
What is Ford Escape Hybrid.
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