Brand History
This is the year New Era was founded
What is 1920?
This silhouette is fitted with no adjustable closure.
What is the 59FIFTY?
This type of question uncovers customer intent beyond surface-level needs.
What are open-ended discovery questions?
This collaborator brought a modern luxury streetwear aesthetic caps, featuring clean branding and a logo based on the Detroit tigers.
What is Fear of God?
This everyday object is commonly used by customers to curve the visor (beak) of their cap at home.
What is a water bottle?
This city is where New Era was founded and is still headquartered.
What is Buffalo, NY?
This silhouette features a snapback closure.
What is the 9FIFTY?
This service principle focuses on limiting choices to improve decision-making.
What is the two-option rule?
This military inspired brand collaborated with New Era on caps and apparel.
What is Alpha Industry?
This sticker is often left on fitted caps as a symbol of authenticity and style.
What is the 59FIFTY sticker?
New Era became the exclusive on-field cap provider for this major sports league.
What is Major League Baseball (MLB)?
This silhouette has a relaced fit and a curved visor.
What is the 9TWENTY?
When presenting the two-option rule, these are the variables that you are pivoting to help a customer decide.
What is the silhouette or color?
This Japanese artist brought bold, colorful pop-art graphics in NEC headwear.
Who is Takashi Murakami?
This is the most common mistake customers make when buying a fitted.
What is choosing the wrong size?
This early cap style produced by New Era predates the modern baseball cap and reflects its original product line.
What are Gatsby-style caps?
This measurement system is critical for fitted caps and typically ranges in increments of this fraction.
What is 1/8-inch sizing increments?
Thisis the goal beyond just making a sale.
What is creating an experience?
This NYC-Based designer is known for custom, high detailed fitted caps often featuring cherubs, building a strong following.
Who is Jon Stan?
This environment factor can slightly affect how a fitted cap feels over time.
What is heat or humidity?
This founder started New Era in 1920, originally producing Gatsby-style caps.
Who is Ehrhardt Koch?
The number of distinct steps to making a cap.
What is 22 steps?
What are the zones of the sales floor?
What are launch, core, energy, customization, POS/cashwrap and silhouette education?
This iconic American fashion house collaborated with us, merging heritage style with sportswear, often incorporating its signature branding into caps.
What is Ralph Lauren?
This part of the cap is most responsible for maintaining the structure and shape of the front panels overtime.
What is buckram?