Acronyms
CPA
Cost per Acquisition
CTR
Click Through Rate
What are clicks?
When users click on ads
What does UFO stand for?
Upper Funnel Operations
How many time zones exist?
24
ROAs
Return on Ad Spend
PPC
Pay Per Click
How long does a video ad need to be viewed to count as a view?
30 seconds
How does Google Headquarter cut their grass?
Renting/hiring goats
How many extinctions have happened so far?
5
CPV
Cost Per View
tCPA
Target Cost Per Acquisition
What is it called whenever an ad shows up for a user to see?
Impressions
How long has TTEC been in partnership with Google Ads?
11 yrs
What are the 5 C's of Arizona?
Copper, cotton, cattle, climate, and citrus
CPI
Cost Per Install (apps)
How do you calculate conversion?
traffic number vs how many of the visitors purchase
What is the difference between True View ads and Bumper Ads?
True View is in beginning, can be skipped. Bumper Ads are in middle, cannot be skipped
How many LOB's are at TTEC?
6: Agency, LSA, Kickstart, DSA, NBSS, and UFO
How many Fast and Furious and related movies have been made?
12
CTA
Call to Action
Average basket size, number of visitor, conversion rate
What are 5 types of Google Ads?
Display
Video
Search
Shopping
App
Name all 6 TTEC Values
Lead everyday, Act as One, Seek first to Understand, Reach for Amazing, Do the Right Thing, Live life passionately
Finish this quote
Rome was not built in a day, _______